Mr. Cox

Neal Cox

Executive Chef

The Houstonian Hotel

Native Texan and lifelong Houstonian Neal Cox found his way into his first restaurant kitchens while studying Criminal Justice in college. Little did he know, what he saw and learned as a server and bartender would lead him to the culinary helm of some of his own hometown’s finest restaurants and earn him a growing reputation as one of the city’s most talented and innovative chefs.

“I was always in the kitchens watching the cooks and asking questions,” he said. “Then I would go home and try to recreate those dishes and share them with family and friends. I just couldn’t get enough!”

Recognizing that his interest had become a true passion, Chef Cox enrolled at the Art Institute of Houston in 1998, where he found inspiration. Before long, he was working for some of Houston’s premier restaurants including Churrasco’s and Americas, as well as Trevisio (where he worked under renowned Chef Alan Ashkinaze).

Before long, Chef Cox himself was handed over the reins of a prominent Houston kitchen when he was named Chef at Zula. He later moved on to become the Chef of Pappas Bros. Steakhouse, where he was instrumental in earning the restaurant the coveted title of “No. 1 Steakhouse in Texas” by Texas Monthly Magazine.

Given this success and growing profile, it was little surprise that this rising hometown star found his way to one of the crown jewels of the Houston culinary scene at The Houstonian Hotel, Club & Spa. Chef Cox joined the team there as Executive Sous Chef under the property’s longtime Executive Chef, Jeff Everts. When Everts was promoted to the position of Food and Beverage Director in April of 2011, the executive team at The Houstonian had no need to look outside its own kitchen to help ensure the continuation of its long tradition of culinary excellence.

“I could not be happier to be in the position I am,” Chef Cox said. “As a lifelong Houstonian, I feel a great amount of pride about leading what has been not only a culinary leader here in Houston but one of the top culinary destinations in the country.”

One way he does that is by drawing on a wide range of cultural culinary influences and sharing his formidable skills with Houston’s society notables and the major celebrities, business and political leaders who regularly visit. “The United States is blessed with such a unique blend of cultures, and nowhere is this melting pot more evident, or more delicious, than right here in Texas.”

Chef Cox, in addition to his work at The Houstonian, is very active in the community, volunteering his time and expertise to organizations including Recipe for Success, the acclaimed not-for-profit organization aimed at preventing childhood obesity and encouraging long term health.

Mr. Cox can be contacted at 713-680-2626 or ncox@houstonian.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.