Mr. Miller

Greg Miller

Executive Vice President of Operations

Enchantment Group

Greg Miller is Executive Vice President of Operationsfor Enchantment Group. He oversees strategic direction, performance, and operations for the brand.

As an industry innovator and trusted leader in the management of hotels, resorts, residential communities, destination spas, and golf courses, Enchantment Group oversees an impressive portfolio of award-winning properties including Enchantment Resort, Mii amo and Seven Canyons Golf Club, all located in Sedona, AZ; the Tides Inn and Golden Eagle Golf Club in Irvington, VA; and The Cove, Eleuthera, in the Bahamas.

He has expertise in operating, branding, renovating, and opening distinctive properties. He recently held the position of Vice President and Area Managing Director for Destination Hotels & Two Roads Hospitality. Mr. Miller’s scope of work included overseeing property performance for over ten of the Southwest’s most recognized luxury independent hotels and resorts, owner relations, strategic direction, acquisition, and management contract opportunities.

Over the course of his career, Mr. Miller has also served as the General Manager of the Royal Palms Resort & Spa, The Hermosa Inn and in various executive positions with Hyatt Hotels & Resorts in the United States and Caribbean.

Mr. Miller resides in Scottsdale with his wife Celeste and is the proud father of two daughters. He is an active member of several local committees including Arizona Lodging & Tourism Association, Greater Phoenix Convention & Visitors Bureau Board of Directors, Valley Hotel & Resort Association and with the American Hotel & Lodging Association Resort Committee.

Mr. Miller has also received notable recognition in the industry including being named to the Arizona Lodging & Tourism Association Hall of Fame and being awarded Hospitality Sales & Marketing Association International Hotelier of the Year.

Please visit http://www.enchantmentgroup.com for more information.

Mr. Miller can be contacted at 602-819-2446 or gcea@cox.net

Coming Up In The October Online Hotel Business Review




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Feature Focus
Revenue Management: Technology and Big Data
Like most businesses, hotels are relying on technology and data to drive almost every area of their operations, but perhaps this is especially true for hotel Revenue Managers. There has been an explosion of technology tools which generate a mountain of data – all in an effort to generate profitable pricing strategies. It falls to Revenue Managers to determine which tools best support their operations and then to integrate them efficiently into their existing systems. Customer Relationship Management, Enterprise Resource Planning, and Online Reputation Management software are basic tools; others include channel managers, benchmark reports, rate shopping tools and review systems, to name a few. The benefits of technology tools which automate large segments of a Revenue Manager’s business are enormous. Freed from the time-consuming process of manual data entry, and having more accurate data available, allows Revenue Managers to focus on analysis, strategies and longer-term decision-making. Still, for most hotels, the amount of data that these tools generate can be overwhelming and so another challenge is to figure out how to effectively utilize it. Not surprisingly, there are some new tech tools that can help to do exactly that. There are cloud-based analytics tools that provide a comprehensive overview of hotel data on powerful, intuitive dashboards. The goal is to generate a clear picture, at any moment in time, of where your hotel is at in terms of the essentials – from benchmarking to pricing to performance – bringing all the disparate streams of data into one collated dashboard. Another goal is to eliminate any data discrepancies between finance systems, PMS, CRM and forecasting systems. The October issue of the Hotel Business Review will address all these important developments and document how some leading hotels are executing their revenue management strategies.