Mr. Vitale

Richard Vitale

General Manager Food & Beverage

Hotel Monteleone

Richard Vitale serves as general manager of the Carousel Bar and the Criollo Restaurant and Lounge inside the historic Hotel Monteleone in New Orleans.

Mr. Vitale received an International Business Management/Finance degree from Western Illinois University and continued his education with James Cook University in Australia and Penn State University’s F&B management training program. He is pursuing an F&B master certificate program with Cornell University.

Mr. Vitale was most recently director of beverage at Wild Horse Pass Resort and Casino in Phoenix, Arizona. His responsibilities included 8 bars and lounges, a Las Vegas style nightclub, a 1400 seat concert venue and the beverage relationship with two franchise operations, Shula’s Steakhouse and Ling and Louie’s. He was part of the opening team for Intercontinental Montelucia Resort in Paradise Valley, Arizona, where he served as assistant general manager. While there, Mr. Vitale was responsible for the day to day operations of the resort’s featured outlet, specializing in authentic cuisine from southern Spain.

Previous to that, Mr. Vitale was restaurant manager at T. Cook’s, the upscale dining facility at Royal Palms Resort & Spa in Phoenix. Mr. Vitale also worked as restaurant director at Ross Bridge Golf Resort & Spa in Birmingham, Alabama, and as assistant restaurant manager at The Breakers in Palm Beach Florida, as well as in several capacities at Hyatt Hotels and Resorts in Chicago. Like most dedicated F&B professionals, Mr. Vitale’s career began when he worked as a server at Oystercatchers and Armani’s, the two high-end specialty restaurants at Grand Hyatt Tampa Bay in Tampa, Florida.

Mr. Vitale can be contacted at 504-523-3341 or rvitale@hotelmontelone.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.