Mr. Wolf

Erik Wolf

Executive Director

World Food Travel Association

Erik Wolf is the visionary founder of the world’s food tourism industry, and of the World Food Travel Association. He is a highly sought speaker, thought leader, strategist and consultant, in the US and abroad, on all aspects of food and drink tourism. Mr. Wolf is considered the go-to food tourism industry resource for media outlets that have included CNN, the BBC, the Wall Street Journal, Newsweek, NBC, GQ, Forbes, Huffington Post, PeterGreenberg.com, the Australian Broadcasting Corporation, Arirang Korea, Sky Media (UK) and many more. He has spearheaded projects for world-class brands that have included the Province of Alberta (Canada), American Express, Walt Disney, Marriott Hotels & Resorts, Royal Caribbean Cruise Line, just to name a few.

During his tenure as Executive Director of the Association, Mr. Wolf launched several innovative products for our industry, including the annual Food Travel Monitor, including the Monitor’s PsychoCulinary profiling tool for food travelers; the Certified Culinary Travel Professional program; Business Readiness Training in Food Tourism; and Food Travel Talk TV.

He is also the publisher of Have Fork Will Travel, the food tourism industry’s most comprehensive handbook. Mr. Wolf’s articles, speeches and research have been published in dozens of languages, including Chinese, Spanish, Greek, Polish, Russian, Portuguese and many more. Mr. Wolf also advises to UNESCO’s Creative Cities Network gastronomy program and the UNWTO’s Gastronomy Network.

Mr. Wolf holds a B.A. in languages from the University of Virginia and an M.A. in Travel Marketing and International Communication from The American University in Washington, D.C.

For Mr. Wolf, food is a way to communicate and connect with local people. A command of several languages has helped him navigate through dozens of countries. He has lived in Australia, Denmark, New Zealand, Singapore and South Africa. The more he traveled, the more he realized that many destinations have wonderful but untold stories in the form of truly unique food and beverage experiences. Mr. Wolf enjoys recommending unusual and remarkable food and beverages experiences from obscure lands. Don't ever let him loose in a grocery store in another country - you won't see him for hours.

Please visit http://www.worldfoodtravel.org for more information.

Mr. Wolf can be contacted at (1) 503-213-3700 or erik@worldfoodtravel.org

Coming Up In The October Online Hotel Business Review




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Feature Focus
Revenue Management: Technology and Big Data
Like most businesses, hotels are relying on technology and data to drive almost every area of their operations, but perhaps this is especially true for hotel Revenue Managers. There has been an explosion of technology tools which generate a mountain of data – all in an effort to generate profitable pricing strategies. It falls to Revenue Managers to determine which tools best support their operations and then to integrate them efficiently into their existing systems. Customer Relationship Management, Enterprise Resource Planning, and Online Reputation Management software are basic tools; others include channel managers, benchmark reports, rate shopping tools and review systems, to name a few. The benefits of technology tools which automate large segments of a Revenue Manager’s business are enormous. Freed from the time-consuming process of manual data entry, and having more accurate data available, allows Revenue Managers to focus on analysis, strategies and longer-term decision-making. Still, for most hotels, the amount of data that these tools generate can be overwhelming and so another challenge is to figure out how to effectively utilize it. Not surprisingly, there are some new tech tools that can help to do exactly that. There are cloud-based analytics tools that provide a comprehensive overview of hotel data on powerful, intuitive dashboards. The goal is to generate a clear picture, at any moment in time, of where your hotel is at in terms of the essentials – from benchmarking to pricing to performance – bringing all the disparate streams of data into one collated dashboard. Another goal is to eliminate any data discrepancies between finance systems, PMS, CRM and forecasting systems. The October issue of the Hotel Business Review will address all these important developments and document how some leading hotels are executing their revenue management strategies.