Mr. Hutcheson

Ken Hutcheson

President

U.S. Lawns

Ken Hutcheson is President of U.S. Lawns, a wholly-owned subsidiary of the ValleyCrest Landscape Companies.

Mr. Hutcheson joined U.S. Lawns in 1995 and has been instrumental in growing the landscape management franchise organization from a regional 18-franchise network to a national franchise industry leader with over 250 franchises. U.S. Lawns services customers in all 48 continuous states.

Based in Orlando, Florida, U.S. Lawns is nourished by the values and passion of family-owned and operated franchise businesses and Mr. Hutcheson is a champion of the entrepreneurial spirit and teamwork that defines its culture. He’s skilled at developing employees, franchisees and customer bases that are anchored on a strong commitment to long-term, high-value relationships. His focus on the company’s Franchise Development and Support teams are central reasons for the company’s steady national expansion and consistently high rankings on landscape and franchise industry lists, including Entrepreneur Magazine’s listing of best franchises in its annual Franchise 500 report and Lawn and Landscape Magazine’s Top 100 Report.

Mr. Hutcheson received a bachelor’s degree in Agriculture from the University of Florida. In 2005 he was recognized by the International Franchise Association as a Certified Franchise Executive, has been a licensed Certified Pest Control Operator for over twenty years, and is a board member of several industry related organizations, including Nova Southeastern University’s International Institute for Franchise Education.

Mr. Hutcheson can be contacted at 407-246-1630 or khutcheson@uslawns.com

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.