Ms. Witt

Brigitta Witt

Global Head, Corporate Responsibility

Hyatt Hotels & Resorts

Brigitta Witt serves as global head, corporate responsibility for Hyatt. Ms. Witt is responsible for developing and implementing Hyatt’s environmental stewardship, community engagement and disaster relief programs enterprise-wide; developing Hyatt’s global corporate responsibility programs and policies; managing associate engagement and philanthropic programs; and reporting Hyatt’s corporate responsibility results. Witt joined Hyatt in November 2007 as vice president, environmental affairs, where she was responsible for developing and implementing Hyatt’s corporate sustainability programs worldwide.

Prior to joining the company, Ms. Witt served as senior director of business development and general manager for GreenDimes, an organization dedicated to reducing the production and environmental impact associated with junk mail.

Ms. Witt brings to Hyatt more than a decade of experience in marketing, change management and strategy consulting and has spent the greater part of her professional career developing and implementing large-scale programs and initiatives at a variety of organizations, ranging from global corporations and state governments to Silicon Valley start-ups. At Wayport, Inc. she managed the deployment of company technology and WiFi connectivity to over 8,000 restaurants for their largest client, McDonald’s Corporation. For Epylon Corporation she implemented a strategic sourcing program for the New York City Board of Education, and in the early stages of her career, she developed global marketing programs for Hyatt’s international properties.

Ms. Witt holds a Bachelor of Arts in Communications from University of California, San Diego, and a Master of Science in Integrated Marketing from Northwestern University

Ms. Witt can be contacted at 312-750-1234 or brigitta.witt@hyatt.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.