Mr. Prifti

Michael Prifti

Managing Principal

BLT Architects

Michael Prifti is an architect of significant diversity with architectural experience in new construction and adaptive re-use projects for institutional and development clients, with single-purpose and mixed-use programs. Mr. Prifti is proficient in complex project management and taking plans from concept to completion.

Mr. Prifti and BLTa recently completed the Revel Resort and Casino in Atlantic City, NJ. He led the team responsible for ensuring that all 65 architecture, design, and construction partners worked together to deliver Revel on time and within budget. Additionally, he was crucial in the design of the back-of-house facilities, making it one of the most impressive and efficient in the industry.

Additionally, Mr. Prifti has extensive mixed-use experience which includes the design of DC USA, a transit-oriented retail complex in Washington, DC and the in-progress One-2-FiveLIVE a 28,000 square foot retail and entertainment complex in Harlem, NY. DC USA has revitalized an area that had seen a troubled economic environment and One-2-Five LIVE anticipates to do the same.

Mr. Prifti has received a number of honors and awards, including the Thomas Ustick Walter Award in 2010, the College of Fellows of the American Institute of Architects in 2005, Architect of the Year from the Coalition of Commercial Real Estate Association in 2004 and 1999, and the Richard Upjohn Fellowship from the American Institute of Architects in 2002. He earned both his Master of Architecture and BA degrees from The University of Pennsylvania.

Mr. Prifti can be contacted at 215-563-3900 or hmt@blta.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.