Mr. Ronson

Terence Ronson

Managing Director

Pertlink Ltd.

Terence Ronson began his hospitality career over thirty years ago as a Chef, and has held various management positions with prominent hotels, both in England and Asia. Between 1996 and 2000 Terence was the Asia Operations Director for Hotel Information System (HIS) a leading technology supplier to the hospitality industry, based in Hong Kong. In fact, Mr. Ronson has had exposure to Asia since 1975 when he worked as an Assistant Manager at the Hong Kong Hilton.

Since 20010, when Mr. Ronson started Pertlink in Hong Kong – a Hospitality Consulting firm specializing in IT, he’s been interviewed on CNN’s eBizasia programme, and at one time, was the Technology Editor for HOTEL Asia Pacific magazine where he contributed a regular column on the effective use of Technology in Hotels. Since then, he has authored numerous industry related articles that regularly appear on hospitality related web sites.

Mr. Ronson is a regular speaker and organizer of Hotel TECH conferences in the region, and this year will Chair events in Bangkok, Shanghai and Singapore. In 2013 he’s scheduled to Chair the AHTEC@HOFEX event that will take place during May, in Hong Kong. Mr. Ronson also sits on various Advisory Boards such as for HITEC, HOFEX and IHIF.

Mr. Ronson moderates an online discussion group for in-room technology at: www.wiwih.com and also authored the very popular and helpful “Do’s and Don’ts of Hospitality Technology”. He also finds time to run an active Hotel Technology Blog.

Professional affiliations include membership of the Hospitality Financial Technology Professionals (USA), the Hotel Catering Institute Management Association (UK), HTNG – Hotel Technology Next Generation, and is also a proud Member of the Institute of Hospitality Consultants.

Mr. Ronson is enrolled in the Professor for a Day programme at the HK Polytechnic University where he holds a Visiting Lecturer Position as well as participating in their Mentor programme.

Currently involved in numerous regional projects, Pertlink has recently affiliated itself with the MDIS – Management Development Institute of Singapore to provide various Hospitality related training courses.

Mr. Ronson can be contacted at +852 9468 0848 or terence@pertlink.net

Coming Up In The June Online Hotel Business Review




{300x250.media}
Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.