Mr. Ronson

Terence Ronson

Managing Director

Pertlink Ltd.

Terence Ronson began his hospitality career over thirty years ago as a Chef, and has held various management positions with prominent hotels, both in England and Asia. Between 1996 and 2000 Terence was the Asia Operations Director for Hotel Information System (HIS) a leading technology supplier to the hospitality industry, based in Hong Kong. In fact, Mr. Ronson has had exposure to Asia since 1975 when he worked as an Assistant Manager at the Hong Kong Hilton.

Since 20010, when Mr. Ronson started Pertlink in Hong Kong – a Hospitality Consulting firm specializing in IT, he’s been interviewed on CNN’s eBizasia programme, and at one time, was the Technology Editor for HOTEL Asia Pacific magazine where he contributed a regular column on the effective use of Technology in Hotels. Since then, he has authored numerous industry related articles that regularly appear on hospitality related web sites.

Mr. Ronson is a regular speaker and organizer of Hotel TECH conferences in the region, and this year will Chair events in Bangkok, Shanghai and Singapore. In 2013 he’s scheduled to Chair the AHTEC@HOFEX event that will take place during May, in Hong Kong. Mr. Ronson also sits on various Advisory Boards such as for HITEC, HOFEX and IHIF.

Mr. Ronson moderates an online discussion group for in-room technology at: www.wiwih.com and also authored the very popular and helpful “Do’s and Don’ts of Hospitality Technology”. He also finds time to run an active Hotel Technology Blog.

Professional affiliations include membership of the Hospitality Financial Technology Professionals (USA), the Hotel Catering Institute Management Association (UK), HTNG – Hotel Technology Next Generation, and is also a proud Member of the Institute of Hospitality Consultants.

Mr. Ronson is enrolled in the Professor for a Day programme at the HK Polytechnic University where he holds a Visiting Lecturer Position as well as participating in their Mentor programme.

Currently involved in numerous regional projects, Pertlink has recently affiliated itself with the MDIS – Management Development Institute of Singapore to provide various Hospitality related training courses.

Mr. Ronson can be contacted at +852 9468 0848 or terence@pertlink.net

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.