Mr. Ronson

Terence Ronson

Managing Director

Pertlink Ltd.

Terence Ronson began his hospitality career over thirty years ago as a Chef, and has held various management positions with prominent hotels, both in England and Asia. Between 1996 and 2000 Terence was the Asia Operations Director for Hotel Information System (HIS) a leading technology supplier to the hospitality industry, based in Hong Kong. In fact, Mr. Ronson has had exposure to Asia since 1975 when he worked as an Assistant Manager at the Hong Kong Hilton.

Since 20010, when Mr. Ronson started Pertlink in Hong Kong – a Hospitality Consulting firm specializing in IT, he’s been interviewed on CNN’s eBizasia programme, and at one time, was the Technology Editor for HOTEL Asia Pacific magazine where he contributed a regular column on the effective use of Technology in Hotels. Since then, he has authored numerous industry related articles that regularly appear on hospitality related web sites.

Mr. Ronson is a regular speaker and organizer of Hotel TECH conferences in the region, and this year will Chair events in Bangkok, Shanghai and Singapore. In 2013 he’s scheduled to Chair the AHTEC@HOFEX event that will take place during May, in Hong Kong. Mr. Ronson also sits on various Advisory Boards such as for HITEC, HOFEX and IHIF.

Mr. Ronson moderates an online discussion group for in-room technology at: www.wiwih.com and also authored the very popular and helpful “Do’s and Don’ts of Hospitality Technology”. He also finds time to run an active Hotel Technology Blog.

Professional affiliations include membership of the Hospitality Financial Technology Professionals (USA), the Hotel Catering Institute Management Association (UK), HTNG – Hotel Technology Next Generation, and is also a proud Member of the Institute of Hospitality Consultants.

Mr. Ronson is enrolled in the Professor for a Day programme at the HK Polytechnic University where he holds a Visiting Lecturer Position as well as participating in their Mentor programme.

Currently involved in numerous regional projects, Pertlink has recently affiliated itself with the MDIS – Management Development Institute of Singapore to provide various Hospitality related training courses.

Mr. Ronson can be contacted at +852 9468 0848 or terence@pertlink.net

Coming Up In The October Online Hotel Business Review




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Feature Focus
Revenue Management: Technology and Big Data
Like most businesses, hotels are relying on technology and data to drive almost every area of their operations, but perhaps this is especially true for hotel Revenue Managers. There has been an explosion of technology tools which generate a mountain of data – all in an effort to generate profitable pricing strategies. It falls to Revenue Managers to determine which tools best support their operations and then to integrate them efficiently into their existing systems. Customer Relationship Management, Enterprise Resource Planning, and Online Reputation Management software are basic tools; others include channel managers, benchmark reports, rate shopping tools and review systems, to name a few. The benefits of technology tools which automate large segments of a Revenue Manager’s business are enormous. Freed from the time-consuming process of manual data entry, and having more accurate data available, allows Revenue Managers to focus on analysis, strategies and longer-term decision-making. Still, for most hotels, the amount of data that these tools generate can be overwhelming and so another challenge is to figure out how to effectively utilize it. Not surprisingly, there are some new tech tools that can help to do exactly that. There are cloud-based analytics tools that provide a comprehensive overview of hotel data on powerful, intuitive dashboards. The goal is to generate a clear picture, at any moment in time, of where your hotel is at in terms of the essentials – from benchmarking to pricing to performance – bringing all the disparate streams of data into one collated dashboard. Another goal is to eliminate any data discrepancies between finance systems, PMS, CRM and forecasting systems. The October issue of the Hotel Business Review will address all these important developments and document how some leading hotels are executing their revenue management strategies.