Ms. Wiesenfeld

Nancy Wiesenfeld

Vice Presidentt of Strategic Accounts

iPerceptions

Nancy Wiesenfeld is the Vice President of Strategic Accounts at iPerceptions and is responsible for overall account management, growth, and retention. Managing a team of Strategic Account Managers, she ensures that deep, strategic relationships are developed with our top customers and that iPerceptions’ brand footprint is expanded through existing customer networks.

Previously, she was Director of Insight where she was responsible for supervising deliverables for all analysis projects in addition to directly managing clients in the Hospitality sector. She joined iPerceptions in 2005 after 15 years in the market research and advertising industries. Beginning her career at Tandemar Research (now iPSOS ASI), Ms. Wiesenfeld was a Data Specialist where her focus was on data synthesis and analysis. Her position grew to Manager of the Data Specialist team, where she oversaw daily operations of the group.

In 1997, she joined Research One International, a market research company specializing in pharmaceutical market research. Having a strong base knowledge of data structure and analysis, she worked as a Project Manager – and ultimately Senior Project Manager, where she managed several qualitative and quantitative research projects and provided actionable recommendations in support of brand growth for companies including Pfizer, Merck Frosst, Sanofi-Aventis and Schering-Plough. Having an interest in seeing “another side of the marketing coin”, Ms. Wiesenfeld joined the advertising agency Publicis in 2002 as an Account Director focusing on consumer packaged goods and government policy clients in the healthcare sector. She was involved with the development and success of digital and non-digital communications as well as multi-channel planning, and developed differentiating brand strategies and tactical programs.

Offering a rare blend of analytical and relationship-building skills, Ms. Wiesenfeld has achieved exciting company and research turnarounds and is recognized for her success in fostering productivity and team building, as well as her ability to analyze customer data and turn it into actionable client insight.

Ms. Wiesenfeld can be contacted at 877-796-3600 or nwiesenfeld@iperceptions.com

Coming Up In The May Online Hotel Business Review




Feature Focus
Eco-Friendly Practices: The Value of Sustainability
The hotel industry continues to make remarkable progress in implementing sustainability policies and procedures in their properties throughout the world. As a result, they continue to reap the benefits of increased profitability, enhanced guest experiences, and improved community relations. In addition, as industry standards are codified and adopted worldwide, hotels can now compare how their operations measure up against their competitors in terms of sustainable practices and accomplishments. This capacity to publicly compare and contrast is spurring competition and driving innovation as hotels do not wish to be left behind in this area. Water management and conservation is still a primary issue as population growth, urbanization, pollution and wasteful consumption patterns place increasing demands on freshwater supply. Water recycling; installing low-flow fixtures; using digital sensors to control water usage; and even harvesting rainwater are just a few things that some hotels are doing to preserve this precious resource. Waste management is another major concern. Through policies of reduce, reuse and recycle, some hotels are implementing “zero-waste” programs with the goal of substantially reducing their landfill waste which produces carbon dioxide and methane gases. Other hotels have established comprehensive training programs that reinforce the value of sustainability. There is employee engagement through posters and quizzes, and even contests are held to increase innovation, sensitivity and environmental awareness. Some hotels are also monitoring a guest’s energy usage and rewarding those who consumed less energy with gifts and incentives. The May issue of the Hotel Business Review will document how some hotels are integrating eco-friendly practices into their operations and how they and the environment are benefiting from them.