Ms. Wiesenfeld

Nancy Wiesenfeld

Vice Presidentt of Strategic Accounts

iPerceptions

Nancy Wiesenfeld is the Vice President of Strategic Accounts at iPerceptions and is responsible for overall account management, growth, and retention. Managing a team of Strategic Account Managers, she ensures that deep, strategic relationships are developed with our top customers and that iPerceptions’ brand footprint is expanded through existing customer networks.

Previously, she was Director of Insight where she was responsible for supervising deliverables for all analysis projects in addition to directly managing clients in the Hospitality sector. She joined iPerceptions in 2005 after 15 years in the market research and advertising industries. Beginning her career at Tandemar Research (now iPSOS ASI), Ms. Wiesenfeld was a Data Specialist where her focus was on data synthesis and analysis. Her position grew to Manager of the Data Specialist team, where she oversaw daily operations of the group.

In 1997, she joined Research One International, a market research company specializing in pharmaceutical market research. Having a strong base knowledge of data structure and analysis, she worked as a Project Manager – and ultimately Senior Project Manager, where she managed several qualitative and quantitative research projects and provided actionable recommendations in support of brand growth for companies including Pfizer, Merck Frosst, Sanofi-Aventis and Schering-Plough. Having an interest in seeing “another side of the marketing coin”, Ms. Wiesenfeld joined the advertising agency Publicis in 2002 as an Account Director focusing on consumer packaged goods and government policy clients in the healthcare sector. She was involved with the development and success of digital and non-digital communications as well as multi-channel planning, and developed differentiating brand strategies and tactical programs.

Offering a rare blend of analytical and relationship-building skills, Ms. Wiesenfeld has achieved exciting company and research turnarounds and is recognized for her success in fostering productivity and team building, as well as her ability to analyze customer data and turn it into actionable client insight.

Ms. Wiesenfeld can be contacted at 877-796-3600 or nwiesenfeld@iperceptions.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.