Ms. McIntosh

Suzanne McIntosh

President

McIntosh Human Capital Management

Suzanne McIntosh is President of McIntosh Human Capital Management, a Hospitality Executive Recruitment firm, based in New York City. MHCM recruits and helps build high performing teams for successful hospitality focused businesses.

Ms. McIntosh’s search specialties are Sales and Operations professionals including Vice Presidents of Sales, Directors of Sales and Marketing, Directors of Revenue Management, Group, Leisure and Business Travel Sales Managers, Global Sales Directors, General Managers, Hotel Managers, Directors of Finance and Human Resources and Vice Presidents of Operations.

Her searches have included placements in New York, Miami, Washington, DC, Los Angeles, San Francisco, Bahamas, London, Panama, Morocco and Shanghai.

Prior to forming McIntosh Human Capital Management, Ms. McIntosh had extensive experience with prestigious hotel brands including Four Seasons, Fairmont and Morgans Hotel Group, leading and directing high performing sales teams throughout her career.

She was born and raised in Toronto and started her career with Four Seasons Hotels and Resorts after graduating from Ryerson University's School of Hospitality Administration. She worked with Four Seasons for fourteen years, in senior sales and marketing roles in New York, Toronto, Southern California and Washington, D.C.

Ms. McIntosh was Director of Sales and Marketing at the world famous Watergate Hotel in Washington, D.C., where she also marketed Jean-Louis Palladin, a Michelin Star chef. She went on to become Director of Sales and Marketing for Millennium Broadway, New York City, where her she rebranded and repositioned the Hotel and 100,000 square foot IAAC Conference Center and Hudson Theatre.

She was promoted to Vice President of Marketing Communications for the fourteen Millennium Hotels in North America operated by the Singaporean-based Millennium & Copthorne Hotel Group.

Ms. McIntosh was Director of Marketing at The Carlyle, a Rosewood Hotel in New York City. Prior to segueing her sales and marketing career into Hospitality Recruitment, she was Corporate Director of Sales for Morgans Hotel Group, leading a team of fourteen hotels and the Global Sales organization in the US and London.

Please visit http://www.mcintoshhumancapitalmanagement.com for more information.

Ms. McIntosh can be contacted at 917-767-2971 or suzanne@mcintoshhumancapitalmanagement.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.