Mr. Chambers

Doug Chambers

Principal

Blu Spas, Inc.

Doug Chambers has been involved in the spa and salon industries for more than seventeen years. A business lawyer by training, he has been intimately involved in all phases of spas and salons, from planning and start-up through operation and expansion of spas, salons, and product companies. Mr. Chambers and co-author Cary Collier are the founders and principals of Blu Spas, Inc., an industry leading international spa consultancy and spa management firm offering distinctive design, project planning, spa operation, spa business analysis, treatment development, and training.

Blu Spas is internationally recognized for innovations, establishing standards for luxury spas, proven revenue earnings, and cost-based planning. Blu Spas has participated in over 250 projects in 25 countries, including some of the most prestigious spas around the globe, and has one of the most respected portfolios of any spa consulting firm in the industry. During the past 25 years of its involvement in the spa and hospitality industries, Blu Spas has had extensive experience with hotel / resort spas, including new and existing facilities and those serving hotel guests, local residents, and members. Blu Spas has represented hotel owners, developers, corporate spa directors, and operators of leading hotels, resorts, spas, and mixed-use / residential projects, providing a wide range of spa consultancy including spa concept development, design, project planning, facility review and analysis of spa operations, spa financials, and management. Blu Spas’ roster of current and past clients includes Four Seasons, RitzCarlton, Fairmont, Raffles, International, Destination Hotels and Resorts, Hilton, and others. Blu Spas’ primary office is in Whitefish, Montana and with an auxiliary office in Los Angeles, California.

Mr. Chambers has been a principal force in the creation and expansion of spa and salon brands, including the development and expansion of the Yamaguchi spa and salon organization with six locations in Southern California. His experience includes project planning, with special emphasis on feasibility analysis and concept development, and all phases of operations, including pre-opening, lease negotiations, financial planning, fiscal overview, employment matters, compensation schedules, litigation, marketing, advertising, and public relations. He has had primary responsibility for identifying, negotiating, and implementing expansion opportunities.

Mr. Chambers has been key in the creation and advancement of product branding and has had principal responsibility for all phases of the design, development, manufacturing, marketing, and distribution of an extensive line of hair, spa, and skin products. Mr. Chambers contributed as an advisor for Billy Yamaguchi Feng Shui Beauty (released 2004). He has served as a creative consultant for various brands and has been a speaker or panelist for spa conferences on topics including technical innovation for the spa industry (Global Spa Summit) and spas as amenities for gaming and casino resorts (Gaming and Casino Conference). Mr. Chambers has authored or contributed to several articles for spa and salon industry publications.

Mr. Chambers can be contacted at 805-218-1613 or doug@bluspasinc.com

Coming Up In The June Online Hotel Business Review




{300x250.media}
Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.