Mr. Olivieri

Kevin Olivieri

Social Media Analyst

TIG Global

Kevin Olivieri is the Social Media Analyst at hospitality-focused digital media agency TIG Global, where he focuses on the development of new media strategies for clientele. Mr. Olivieri's role is based on working with clients to develop innovative social media marketing initiatives, monitoring developments in this fast paced segment, and to weigh, balance and refine strategy to ensure that TIG Global’s clients are consistently maximizing their marketing efforts.

Mr. Olivieri's interest in social media was initially sparked by an internship completed during his studies for a short lived internet startup company in the healthcare industry, SameDayDr.com. In this role, he was tasked with creating social media and SEO strategies for the company, leading him to focus on this branch of marketing as a career path.

Mr. Olivieri is a graduate of American University in Washington, DC. During his time at American, he had the opportunity to travel with a select group of business students to visit multinational corporations in Central Europe to further understand business processes internationally (including Proctor & Gamble and GE). He graduated cum laude with a degree in Business Administration with a specialization in International Marketing in Fall of 2009 You can follow Mr. Olivieri on Twitter under the handle @KevinOlivieri and read his blog at gamehaschanged.me

Mr. Olivieri can be contacted at 301-841-4790 or kolivieri@tigglobal.com

Coming Up In The July Online Hotel Business Review




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Feature Focus
Hotel Spa: Measuring the Results
As the Hotel Spa and Wellness Movement continues to flourish, spa operations are seeking new and innovative ways to expand their menu of services to attract even more people to their facilities, and to and measure the results of spa treatments. Whether it’s spa, fitness, wellness meet guest expectations. Among new developments, there seems to be a growing emphasis on science to define or beauty services, guests are becoming increasingly careful about what they ingest, inhale or put on their skin, and they are requesting scientific data on the treatments they receive. They are open to exploring the benefits of alternative therapies – like brain fitness exercises, electro-magnetic treatments, and chromotherapy – but only if they have been validated scientifically. Similarly, some spas are integrating select medical services and procedures into their operations, continuing the convergence of hotel spas with the medical world. Parents are also increasingly concerned about the health and well-being of their children and are willing to devote time and money to overcome their poor diets, constant stress, and hours spent hunched over computer, tablet and smartphone screens. Parents are investing in wellness-centric family vacations; yoga and massage for kids; mindfulness and meditation classes; and healthy, locally sourced, organic food. For hotel spas, this trend represents a significant area for future growth. Other trends include the proliferation of Wellness Festivals which celebrate health and well-being, and position hotel spas front and center. The July issue of the Hotel Business Review will report on these trends and developments and examine how hotel spas are integrating them into their operations.