Ms. Gutman

Adele Gutman

VP Sales, Marketing & Revenue

Library Hotel Collection

Adele Gutman has over 30 years of experience in all areas of hospitality marketing. Ms. Gutman has worked with independent hotelier Henry Kallan for over 17 years and oversees sales, marketing, revenue management, public relations, and new hotel concept strategies and launches at the Library Hotel Collection including brand initiatives, online marketing efforts, social media, electronic distribution, and most importantly, the unique Library Hotel Collection guest experience which makes success in everything else possible.

Ms. Gutman is a regularly featured speaker at hospitality conferences including HSMAI events and TripAdvisor’s Master Classes and webinars among others as an authority on reputation management. Ms. Gutman orchestrated initiatives that resulted in the all Library Hotel Collection properties maintaining a top 10 position in their cities on TripAdvisor for over a decade, and at one point all four Library Hotel Collection NYC properties in the top four spots on TripAdvisor simultaneously, an achievement that has yet to be matched by any other hotel group. Thanks to the company’s “Service is Marketing” approach, in 2017 the Aria Hotel Budapest was awarded the ultimate recognition as the #1 Hotel in the World on the TripAdvisor Traveler’s Choice Awards. The Library Hotel Collection has also been recognized year after having the highest guest satisfaction rating in the world but the Luxury Brand Report prepared by ReviewPro, outshining even the most well known luxury hotel brands. The consistent level of enthusiastic reviews and top ranking over the years on review sites like TripAdvisor has had a powerful impact on demand generation for the hotels, resulting in successful sales without the typical need for traditional advertising.

HSMAI Greater New York Chapter awarded the honor of 2011 Sales & Marketing Executive of the Year to Ms. Gutman in June. Ms. Gutman was also awarded a 2011 Gold Adrian Award for Digital Marketing in Social Media. Ms. Gutman has served on the board of the Hospitality Sales and Marketing Association’s New York, Dallas, and University of Houston chapters. Her work in Sales and Marketing has also earned Adrian Awards for Advertising, Brochure Design, website marketing, email marketing and Public Relations. Ms. Gutman and the Aria Hotel Budapest Team were also presented a 2017 Gold “Service Pledge” Award from HSMAI’s European Region for their work in Reputation Cultivation. The Adrian Awards are presented by H.S.M.A.I., and Ms. Gutman has also served as a judge for the awards for several years.

Ms. Gutman is a graduate of the Conrad Hilton College of Hotel and Restaurant Management University of Houston as well as the High School for Performing and Visual Arts in Houston.

Ms. Gutman can be contacted at 212-201-1153 or adele@libraryhotelcollection.com

Coming Up In The May Online Hotel Business Review




Feature Focus
Eco-Friendly Practices: The Value of Sustainability
The hotel industry continues to make remarkable progress in implementing sustainability policies and procedures in their properties throughout the world. As a result, they continue to reap the benefits of increased profitability, enhanced guest experiences, and improved community relations. In addition, as industry standards are codified and adopted worldwide, hotels can now compare how their operations measure up against their competitors in terms of sustainable practices and accomplishments. This capacity to publicly compare and contrast is spurring competition and driving innovation as hotels do not wish to be left behind in this area. Water management and conservation is still a primary issue as population growth, urbanization, pollution and wasteful consumption patterns place increasing demands on freshwater supply. Water recycling; installing low-flow fixtures; using digital sensors to control water usage; and even harvesting rainwater are just a few things that some hotels are doing to preserve this precious resource. Waste management is another major concern. Through policies of reduce, reuse and recycle, some hotels are implementing “zero-waste” programs with the goal of substantially reducing their landfill waste which produces carbon dioxide and methane gases. Other hotels have established comprehensive training programs that reinforce the value of sustainability. There is employee engagement through posters and quizzes, and even contests are held to increase innovation, sensitivity and environmental awareness. Some hotels are also monitoring a guest’s energy usage and rewarding those who consumed less energy with gifts and incentives. The May issue of the Hotel Business Review will document how some hotels are integrating eco-friendly practices into their operations and how they and the environment are benefiting from them.