Ms. Gutman

Adele Gutman

VP Sales, Marketing & Revenue

Library Hotel Collection

Adele Gutman has over 30 years of experience in all areas of hospitality marketing. Adele has worked with Henry Kallan for over 12 years and oversees sales, marketing, revenue management, public relations, and new hotel concept strategies and launches at HKHotels including brand initiatives, online marketing efforts, social media, electronic distribution, and most importantly, the unique HKHotels guest experience which makes success in everything else possible.

Ms. Gutman has been a featured speaker at TripAdvisor’s Master Classes and webinars as an authority on reputation management. Ms. Gutman orchestrated initiatives that resulted in the September 2010 ranking of all four HKHotels NYC properties into the top four spots on TripAdvisor, an achievement that has yet to be matched by any other hotel group. The consistent ranking for all four hotels on the top ranks on TripAdvisor over several years has had a powerful impact on demand generation for the hotels, resulting in one of the highest percentage of direct website sales in the industry.

HSMAI Greater New York Chapter awarded the honor of 2011 Sales & Marketing Executive of the Year to Ms. Gutman in June. Ms. Gutman was also awarded a 2011 Gold Adrian Award for Digital Marketing in Social Media. Ms. Gutman has served on the board of the Hospitality Sales and Marketing Association’s New York, Dallas, and University of Houston chapters. Her work in Sales and Marketing has also earned Adrian Awards for Advertising, Brochure Design, website marketing, email marketing and Public Relations. The Adrian Awards are presented by H.S.M.A.I., and Ms. Gutman has also served as a judge for the awards for several years.

Ms. Gutman is a graduate of the Conrad Hilton College of Hotel and Restaurant Management University of Houston as well as the High School for Performing and Visual Arts in Houston. Ms. Gutman naturally loves to perform, and has organized numerous interviews and tours of HKHotels for television programs broadcast in Asia, Australia, Europe, South America, Canada and the USA. Ms. Gutman is a regular commentator on New York City tourism for the “What’s Cookin’” show on Cable Radio Network as well as the “Travel with Kal” program on WLIS and WMRD in Connecticut.

Ms. Gutman can be contacted at 212-201-1153 or

Coming Up In The April Online Hotel Business Review

Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining – all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. It’s leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. It’s the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.