Ms. Pizzinato

Elizabeth Pizzinato

Senior Vice President, Marketing & Communications

Four Seasons Hotels & Resorts

Elizabeth Pizzinato is responsible for global digital marketing, social media, marketing communications, public relations, corporate communications and reputation management on behalf of the Four Seasons brand. With an ever-expanding portfolio of hotels in more than 35 countries, building the brand’s reputation and leadership in the luxury sector through strategic marketing activities is both challenging and rewarding.

“I started my career in retail operations many years ago, and gained a real appreciation for the work and attention to detail that make great customer service possible,” says Ms. Pizzinato. “Four Seasons, with its combination of quality, top talent and a passion for excellence, is a dream brand to promote, because it truly does bring the best to bear in creating memorable experiences for our guests the world over; experiences that are rooted in an exceptional service culture.”

Her scope of responsibility encompasses the company’s brand-level communications activities in interactive, digital, advertising, promotions, direct marketing, and the Four Seasons magazine and newsletters. Ms. Pizzinato also oversees strategic media relations outreach; crisis management; corporate social responsibility initiatives and reputation management.

Ms. Pizzinato joined Four Seasons in 1999 from Hill & Knowlton Canada, where she was Vice President and Practice Leader for the Marketing Communications group. Prior to Hill & Knowlton, she was an Account Director with Strategic Objectives Inc., an award-winning consumer media relations boutique agency. Ms. Pizzinato began her marketing career managing media and employee communications for a women’s wear retail chain.

Ms. Pizzinato graduated from Ryerson University with a business degree in retail management. Before focusing on communications and public relations, she worked in operations as a sales trainer and sales manager in the retail sector.

When she’s not at the airport suffering through another security line, Ms. Pizzinato lives in Toronto with her husband. Her favourite pastimes include cooking up a storm for family and friends, reading the Sunday papers, and spending time in the garden.

Ms. Pizzinato can be contacted at 416-441-4440 or elizabeth.pizzinato@fourseasons.com

Coming Up In The May Online Hotel Business Review




Feature Focus
Eco-Friendly Practices: The Value of Sustainability
The hotel industry continues to make remarkable progress in implementing sustainability policies and procedures in their properties throughout the world. As a result, they continue to reap the benefits of increased profitability, enhanced guest experiences, and improved community relations. In addition, as industry standards are codified and adopted worldwide, hotels can now compare how their operations measure up against their competitors in terms of sustainable practices and accomplishments. This capacity to publicly compare and contrast is spurring competition and driving innovation as hotels do not wish to be left behind in this area. Water management and conservation is still a primary issue as population growth, urbanization, pollution and wasteful consumption patterns place increasing demands on freshwater supply. Water recycling; installing low-flow fixtures; using digital sensors to control water usage; and even harvesting rainwater are just a few things that some hotels are doing to preserve this precious resource. Waste management is another major concern. Through policies of reduce, reuse and recycle, some hotels are implementing “zero-waste” programs with the goal of substantially reducing their landfill waste which produces carbon dioxide and methane gases. Other hotels have established comprehensive training programs that reinforce the value of sustainability. There is employee engagement through posters and quizzes, and even contests are held to increase innovation, sensitivity and environmental awareness. Some hotels are also monitoring a guest’s energy usage and rewarding those who consumed less energy with gifts and incentives. The May issue of the Hotel Business Review will document how some hotels are integrating eco-friendly practices into their operations and how they and the environment are benefiting from them.