Ms. Blickley

Marina Blickley

Litigation Associate Labor and Employment Group

Venable LLP

Marina Blickley is a litigation associate in Venable LLP's Labor and Employment group where she focuses her practice on management-side employment and labor law counseling and representation. Ms. Blickley represents employers in a variety of industries, including hospitality, government contracting, and trade and professional associations.

Since joining Venable, Ms. Blickley has participated in bargaining over retiree health care pursuant to collective bargaining agreements and advising clients on other labor issues. Ms. Blickley has also worked on various employment litigation and administrative matters concerning employment discrimination, retaliation, contract disputes, restrictive covenants, misappropriation of trade secrets, computer fraud and theft, and violations of wage and hour laws.

For more information, please visit http://www.venable.com/marina-b-blickley/.

Ms. Blickley can be contacted at 703-760-1927 or mbblickley@venable.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.