Mr. Millili

David Millili

Chief Web Officer

Pegasus Solutions

David Millili is Chief Web Officer of Pegasus Solutions and Chief Executive Officer of Open Hospitality®, a Pegasus Solutions company. In this dual role, Mr. Millili has responsibility for Pegasus’ complete online presence, as well as Open Hospitality’s industry-leading internet marketing services.

Prior to joining Pegasus, Mr. Millili founded and led Open Hospitality to become a recognized industry leader in providing hotel internet marketing services, including design, website development and hosting, mobile platforms, online search and marketing.

Mr. Millili has more than 20 years of experience in the hospitality industry. As a former hotel general manager, he has practical experience in all aspects of hotel operations and management. As the GM of two New York Times Square hotels (the Mayfair New York and the Belvedere Hotel), his experiences range from managing pre-opening operations to spearheading budgets in excess of $5 million annually.

As co-founder of Timeless Hospitality, Mr. Millili was directly responsible for the successful launch of a startup company that generated profits within six months of launch, generated over $20 million in revenues for hotel clients in 2002 and raised $1.5 million in venture capital funds. Timeless Hospitality provided hotels with internet reservations, marketing and management products and was one of the first e-commerce platforms developed for the exclusive purpose of generating web reservations for independent hotels.

Mr. Millili currently teaches a course on distribution at New York University’s School of Continuing and Professional Studies at the Tisch Center for Hospitality, Tourism and Sports Management.

Mr. Millili can be contacted at 888-431-0700 or william.collins@e-hps.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.