Mr. Zajic

Alan Zajic

Independent Security Consultant

AWZ Consulting

Alan W. Zajic, CPP, CSP, CFE is a Nevada licensed, Board Certified independent security consultant specializing in hospitality, gaming, nightclubs and retail security environments primarily in Nevada. He has over 35 years of practical hands on experience in security and surveillance operations to include Security Director for the Sahara Tahoe and High Sierra resorts in Lake Tahoe as well as corporate security for Del E. Web, Corp. in Nevada.

Mr. Zajic is a member of ASIS International where he holds the designation of Certified Protection Professional (CPP) and is currently a Council Vice President with oversight of the Hospitality, Entertainment and Tourism Security Council, Gaming and Wagering Protection Council and the Investigations Council. He is actively involved in the Northern Nevada and Las Vegas Chapters as well as the international security community. He was awarded the ASIS International “Outstanding Council Chairman of the year” for 2010.

Mr. Zajic is a member of the International Association of Certified Surveillance Professionals (IACSP) where he holds the designation of Certified Surveillance Professional (CSP) and is a member of the International Association of Professional Security Consultants (IAPSC). He is also a subject matter expert and Track Advisor for the American Gaming Association.

Mr. Zajic is an instructor for the University of Nevada at Reno in the Gaming Management Program and is Coordinator of Security and Surveillance programs for the International Gaming Institute at UNLV and an instructor in security and surveillance applications. He is frequently requested to present sessions at international security conferences and for various organizations throughout the country.

Mr. Zajic is co-author of the book “Casino Security and Gaming Surveillance”, has written numerous professional articles and has been media interviewed internationally on various security and surveillance topics. In addition he is frequently requested to perform the services of a Forensic Security Consultant (Expert Witness) in gaming, hospitality, retail, bars, nightclubs, and multi-unit housing environments nationally. His practice areas include forensic consulting, management consulting, major incident management, policy and procedure development and he conducts tailored training programs for gaming operations.

Mr. Zajic can be contacted at 775-835-0500 or alanwzajic@aol.com

Coming Up In The June Online Hotel Business Review




{300x250.media}
Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.