Mr. Shah

Nitin Shah

Chairman & CEO

Embassy National Bank

Nitin Shah has the unique distinction of simultaneously being a successful hotelier and a successful banker.

Mr. Shah serves as president of Imperial Investments Group Inc., a Georgia-based hospitality company he founded in 1984 which currently has assets approaching $100 million, including 15 hotels plus a variety of commercial real estate projects.

Mr. Shah is also chairman and CEO of Embassy National Bank, an Atlanta-based community bank he helped establish in 2007 which has grown to $70 million in assets and is a leading lender to small businesses in the southeastern United States.

In 1999, Mr. Shah demonstrated his ability as an entrepreneur who can translate a good idea into a great bottom line when he collaborated with a colleague to develop the URL “www.hotels.com” into a solid business venture which was eventually sold to the Hotel Reservations Network (HRN).

In 1989, he was a founder of and in 1993 has served as chairman of the Asian American Hotel Owners Association (AAHOA), one of the world’s most influential and respected hospitality groups which has 10,000 members who together own more than 20,000 hotels with a combined market value of almost $130 billion.

Mr. Shah continues to be actively involved in a leadership role with AAHOA, serving for the past four years as co-chair of the Governance and Strategic Planning Committee.

Currently, he serves as a member of two prestigious advisory boards – for the College of Business at Georgia College, as well as for Asian Studies at Kennesaw State University. Other civic activities include the Rotary Club of Emory-Druid Hills, where he is president-elect, and the Global Organization of People of Indian Origin (GOPIO), where he is a member of the advisory board. He is also a frequent guest speaker at various hospitality, banking, and cross-cultural management conferences in both the United States and India.

Born in Mumbai, Mr. Shah earned his undergraduate degree in mechanical engineering at the University of Bombay and his master’s degree in business administration at Georgia College and State University.

Mr. Shah can be contacted at 770-822-9111 or nitinshah@embassynationalbank.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.