Mr. Shah

Nitin Shah

Chairman & CEO

Embassy National Bank

Nitin Shah has the unique distinction of simultaneously being a successful hotelier and a successful banker.

Mr. Shah serves as president of Imperial Investments Group Inc., a Georgia-based hospitality company he founded in 1984 which currently has assets approaching $100 million, including 15 hotels plus a variety of commercial real estate projects.

Mr. Shah is also chairman and CEO of Embassy National Bank, an Atlanta-based community bank he helped establish in 2007 which has grown to $70 million in assets and is a leading lender to small businesses in the southeastern United States.

In 1999, Mr. Shah demonstrated his ability as an entrepreneur who can translate a good idea into a great bottom line when he collaborated with a colleague to develop the URL “www.hotels.com” into a solid business venture which was eventually sold to the Hotel Reservations Network (HRN).

In 1989, he was a founder of and in 1993 has served as chairman of the Asian American Hotel Owners Association (AAHOA), one of the world’s most influential and respected hospitality groups which has 10,000 members who together own more than 20,000 hotels with a combined market value of almost $130 billion.

Mr. Shah continues to be actively involved in a leadership role with AAHOA, serving for the past four years as co-chair of the Governance and Strategic Planning Committee.

Currently, he serves as a member of two prestigious advisory boards – for the College of Business at Georgia College, as well as for Asian Studies at Kennesaw State University. Other civic activities include the Rotary Club of Emory-Druid Hills, where he is president-elect, and the Global Organization of People of Indian Origin (GOPIO), where he is a member of the advisory board. He is also a frequent guest speaker at various hospitality, banking, and cross-cultural management conferences in both the United States and India.

Born in Mumbai, Mr. Shah earned his undergraduate degree in mechanical engineering at the University of Bombay and his master’s degree in business administration at Georgia College and State University.

Mr. Shah can be contacted at 770-822-9111 or nitinshah@embassynationalbank.com

Coming Up In The April Online Hotel Business Review




Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining – all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. It’s leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. It’s the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.