Mr. Cobb

Lucas Cobb

VP, Integrated Planning

MMGY Global

Lucas Cobb currently leads the Account Planning practice with MMGY Global. MMGY, based in Kansas City, Missouri, is an integrated marketing firm with a 30-year history of providing objective driven advertising, online marketing, web and mobile asset development, social program management, CRM, and brand design services to travel industry clients. In this role he is in charge of translating MMGY’s insights garnered from market research and core client goals into hyper-targeted, measureable multi-channel campaign strategies.

Prior to becoming the VP, Integrated Planning Mr. Cobb ran the interactive account management team and also acted as lead product strategist for MMGY’s mobile offerings.

Mr. Cobb has been with MMGY for 3 years. In this time he has led the planning and implementation of projects for Barbados Tourism Authority, Dolce Hotels and Resorts, KSL Resorts, Silversea Cruises, and many others.

From 2004 to 2009 Mr. Cobb was with another Kansas City firm, Barkley. At Barkley he was responsible for management and oversight of the agencies project management office that consisted of staff responsible for the execution of project assignments across on and offline mediums. He and his team worked on accounts ranging from Sonic Drive-in to Build-A-Bear Workshop and Pennsylvania Tourism.

In the mid 1990s through the early 2000s Mr. Cobb worked as and Interactive Marketing Director, a web designer / developer and also ran his own interactive and direct marketing consulting practice. This background in early website development, ecommerce, traditional advertising and direct marketing coupled with his experiences implementing campaigns across such media has enabled Mr. Cobb to approach client opportunities without channel bias. Instead, he looks at every opportunity through a lens formed from quantifiable statistics and goal oriented thinking. Because, in the end, true success can only be achieved when strategy, implementation and measurement work in harmony.

Mr. Cobb is a graduate of The University of Oklahoma and holds a Bachelors degree in Journalism with emphasis in professional writing.

Mr. Cobb can be contacted at 816-300-5169 or lcobb@mmgyglobal.com

Coming Up In The November Online Hotel Business Review




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Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.