Mr. McIndoe

Bruce McIndoe

President

iJet Intelligent Risk Systems

Bruce McIndoe is President of iJET, a 3i-MIND Company. An iJET founder, Bruce has been the key contributor to the company’s strategic growth, securing its position as a leader in business resiliency with the development of the Worldcue® Global Control Center. Under Mr. McIndoe’s leadership, iJET has grown from a start-up to an established global provider of travel risk management services for more than 500 organizations in the public and private sectors.

With many years of experience in intelligence operations and information technology, Mr. McIndoe is a seasoned expert in travel security, intelligence and risk management. He has more than 30 years of experience in the planning, design, development and deployment of a number of large, world-wide intelligence and risk-management systems. He is also involved in the integration of Internet technology and application integration frameworks to support group work throughout the enterprise.

Prior to joining iJET, Mr. McIndoe was the founder and CEO of CSSi, an Inc. 500 and four-time Washington Technology FAST 50 company that developed intelligence collection and processing systems for various national intelligence organizations. In addition, he was one of the lead architects for the one of the most productive intelligence programs in the National Security Agency's history. He was also a major contributor to the Future Signals Intelligence (SIGINT) Systems Architecture Program and several major Communications Security (COMSEC) programs.

Mr. McIndoe holds a Master of Science degree in computer science from Johns Hopkins University and is a trustee of Allegheny College, where he received his Bachelor of Science in physics. He has been cited as a travel security expert on NBC Nightly News and MSNBC and was recently recognized as one of the "Top 25 Most Influential People in the Travel Industry" by Business Travel News. He is an active speaker at conferences and for industry groups such as GBTA, ACTE and NBTA and is an Associate Professor at the University of Maryland University College teaching intelligence related courses.

Mr. McIndoe can be contacted at 410-573-3860 or bruce@ijet.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.