Ms. Johnson

Elizabeth Johnson

Senior Public Relations & Marketing Manager

American Hotel & Lodging Educational Institute

Elizabeth M. Johnson is senior public relations & marketing manager for the American Hotel & Lodging Educational Institute (EI). She has worked for the Educational Institute for 15 years in a variety of communications, public relations, and marketing roles. During that time, she has written numerous articles about hospitality training, education, and professional certification for several hospitality trade publications.

Ms. Johnson is the co-author (with Bridgette Redman) of two Educational Institute textbooks Spa: A Comprehensive Introduction and Retail Management for Spas, and contributed to the development of the Supervisory Skill Builders for the Spa Industry workbook series. Ms. Johnson was also a contributing writer for the Educational Institute’s case study series.

More recently, she has become involved in the Institute’s social media and electronic marketing, and also assisted with the development of one of EI’s new online components for hospitality management textbooks—providing voice-over narration for the Managing Housekeeping Operations online component.

Ms. Johnson holds a master’s degree in journalism from Indiana University and a bachelor’s degree in communications from the College of Notre Dame of Maryland.

Ms. Johnson can be contacted at 517-318-2359 or EJohnson@ahla.com

Coming Up In The November Online Hotel Business Review




{300x250.media}
Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.