Mr. Callaghan

Chad Callaghan

Principal

Premises Liability Consultants

Chad Callaghan is the Principal for Premises Liability Consultants, a sole proprietorship that provides consulting services and litigation support to commercial facilities and law firms. He also serves as the Safety & Security Consultant to the American Hotel & Lodging Association. He is formerly the Vice-President of Global Safety & Security - Americas for Marriott International, having had responsibility for the safety and security for all Marriott businesses and brands in the U.S., Latin America and the Caribbean. He has served the loss prevention profession for 37 years and Marriott International for 35 years.

Mr. Callaghan currently serves on the Board of Directors for ASIS International and is a member of the Council on Litigation Management and the CSO Roundtable. He was recently named to the Henley-Putnam University Strategic Security & Protection Management Program’s Advisory Board.

In the past, he has served as the Chair of the Lodging Sector for the Department of Homeland Security Commercial Facilities Coordinating Council, Co-Chair of the ASIS Guidelines and Standards Commission, Chairman of the American Hotel & Lodging Association Loss Prevention Committee and the Security Planning Councils for the Atlanta and Salt Lake Olympic Games.

Mr. Callaghan has been a Certified Protection Professional (CPP) since 1984, a Certified Lodging Security Director (CLSD) since 1999, and attained the Certified Security Consultant (CSC) designation in 2006. In 2001, Mr. Callaghan received the Raymond C. Ellis Award for Outstanding Contributions to the Hospitality Industry and, in 2002, received the Presidential Award of Merit, both from ASIS International. In 2007, he was recognized as one of the “Top 25 Most Influential People in the Security Industry” by Security Magazine. In 2008, Mr. Callaghan was awarded the “Lifetime Achievement Award” from Hospitality Lawyer.com.

Mr. Callaghan has authored several articles on safety and security in the lodging industry and contributed to the reference book Security Business Practices. Additionally, he currently serves on the Editorial Advisory Board for Corporate Security and Hospitality Law publications. He has been a guest lecturer at the University of Houston, Cornell University, Georgia State University and Delaware State University.

A native of Atlanta, Georgia, Mr. Callaghan received a BA degree in Communications from the University of South Florida in 1974 and did graduate work at Georgia State University. He has a wife and two sons and resides in Atlanta, Ga.

Mr. Callaghan can be contacted at 301-380-6894 or chad.callaghan@marriott.com

Coming Up In The June Online Hotel Business Review




{300x250.media}
Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.