Mr. Barker

Ned Barker

President

Grill Ventures Consulting, Inc.

Ned Barker is a hotel industry veteran and principal of Grill Ventures International.

In a former role as Vice President of F&B Franchise Services for InterContinental Hotels Group (IHG), Mr. Barker worked with both hotels and third-party restaurants to create win-win partnerships.

Specializing in F&B solutions, Grill Ventures works with both hotel and restaurant companies. Grill Venture’s work includes concept development, strategy, operations / marketing review & analysis, and special one-off project assignments.

Mr. Barker is a noted speaker who delights at sharing his expertise at hospitality and hotel management conferences. He is a frequent contributor to food and beverage publications such as In The Mix Magazine and Hotel F&B Magazine.

Mr. Barker serves on the board of the Global Soap Project (www.GlobalSoap.org) which recycles discarded hotel bar soap into new bars that are shipped to vulnerable populations around the world. He is a graduate of the University of Michigan, and serves on the American Hotel & Lodging Association’s (AH&LA) F&B Council.

Mr. Barker can be contacted at 404-547-1900 or Ned@Grillvi.com

Coming Up In The September Online Hotel Business Review




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Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.