Mr. Coyle

Jim Coyle

Founder & President

Coyle Hospitality Group

Jim Coyle founded Coyle Hospitality Group, a market leader providing mystery shopping, quality assurance, and market research services exclusively to the hospitality industry since 1996. Mr. Coyle has acted as the president of the company since inception and has developed over 200 quality/brand measurement programs for leading hospitality companies worldwide. Mr. Coyle has also developed Qore, the first fully customizable online mystery shopping database platform designed specifically for the unique demands of the hospitality industry. With extensive and continued client collaboration, he continues to develop Coyle’s applications and programs, ensuring that clients get the most effective management tools to measure the complete guest experience.

Prior to founding Coyle Hospitality Group, Mr. Coyle began his career as an executive chef and then as a Food & Beverage Director with Prime Hospitality. He then took a Financial Controller’s position with Metromedia Hotels, where he was promoted to Food & Beverage Director and then Catering Director at the New York City Empire Hotel. Mr. Coyle oversaw the final renovation and opening of the West 63rd Street Steakhouse in 1994.

In addition to his commitment to the hospitality industry, Mr. Coyle serves on the board of YMCA Camp Combe. He is involved in the strong kids program, which helps underprivileged kids access a rural camping experience. Coyle Hospitality Group also supports other charitable organizations including those for Crohns and Leukemia/Lymphoma.

Mr. Coyle graduated from Cornell University’s School of Hotel Administration and currently lives in Mahopac, New York with his his wife and two children.

Mr. Coyle can be contacted at 800-891-9292 or jcoyle@coylehospitality.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.