International Institute of Modern Butlers
Steven Ferry was born and raised in England, where he worked in education, hospitality, and private service before moving to the USA to continue in private service--during which time, in 1990, he established the first international association, "The International Association of Traditional Butlers," and wrote the first book for the profession, "The British Butler's Bible."
He took a break from service in the mid-90's to focus on his other passions, establishing an award-winning photographic and writing company that produced a wide range of educational, PR, marketing, editorial and fictional products for most major US publishers and many corporations, including authoring close to 20 books and hundreds of articles.
At the turn of the century, he found himself being asked to consult and train, first in the private sector and then in hospitality, based on publication of three books on butling.
At the request of peers, he founded the International Institute of Modern Butlers in 2004 to set and raise standards for the profession. He championed bringing the butler profession into the international community of the 21st Century and bringing the role to life, at a time when it was entrenched in tradition and being an object of interest as opposed to a vital force that could greatly expand service offerings in hospitality in particular.
Professor Ferry is author of best-selling industry texts, such as "Hotel Butlers, The Great Service Differentiators" and has helped introduce several innovations and new services to the hospitality industry, including the hotel-butler rating system, the spa butler, and an international black-book database of guests from hell.
He currently advocates for the profession, and, together with the Institute staff, trains butlers and other employees in luxury hotels and resorts, private villas and estates, and other service industries around the world, specializing in uniquely effective soft-skill training that builds relationships with guests, as well as bringing fresh and astute perspectives to the challenges of hospitality management.
Mr. Ferry can be contacted at 813-354-2734 or firstname.lastname@example.org