Ms. Wohl

Michelle Wohl

VP of Marketing & Client Services

Revinate

Michelle Wohl is the VP of Marketing at Revinate, a San Francisco-based software company that helps hoteliers connect with their guests. 23,000 hotels across the globe rely on Revinate every day to understand how online reviews and social media are affecting their performance. At Revinate, Ms. Wohl is responsible for marketing, public relations and university relations.

With almost twenty years of technology marketing under her belt, Ms. Wohl has lived through many great bubbles and technology trends. A true dotcom veteran, she started her career in product marketing at GoLive Systems, creators of the first WYSIWYG Web authoring product for the Mac. The company allowed anyone, regardless of HTML experience, to create a Web page and was at the forefront of Web technology when it was acquired by Adobe in 1999. At Adobe, Ms. Wohl led product marketing for the Web products, and later, Adobe Acrobat.

Passionate about helping people communicate better on the Web, she left Adobe in 2004 to join the first social network, Friendster, as the Director of Marketing. A year later, Ms. Wohl left Friendster to pursue her interest in mobile and joined Nokia as head of Platforms Marketing. Based in Helsinki, Ms. Wohl was responsible for marketing the SmartPhone platform to application developers all over the world. She launched multiple development platforms and saw the creation of thousands of applications, from productivity to Location-based to financial.

But the winters proved too rough for Ms. Wohl and after returning to the US, she joined Sprout as VP of Marketing. Sprout was one of only eight approved Facebook developers at the F8 conference, the launch of Facebook’s development platform. At Sprout, Ms. Wohl worked closely with some of the world’s leading consumer brands such as Disney, Coke and Pepsi to develop social media campaigns and strategies. Now back in her hometown of San Francisco, Ms. Wohl enjoys working with hospitality leaders to harness the power of social media and user-generated content.

Ms. Wohl graduated from Cornell University with a BA in English and currently serves on the advisory board of Cornell's Center for Hospitality Research.

Ms. Wohl can be contacted at 415-830-3795 or michelle@revinate.com

Coming Up In The September Online Hotel Business Review




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Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.