Mr. Guay

Claude Guay

President & CEO

iPerceptions Inc.

Claude Guay is President & CEO of iPerceptions Inc. (TSX.V:IPE), a leading provider of web-focused Voice of Customer analytics since May 2009. Mr. Guay demonstrated in the last 10 years that he is a versatile “C” level international executive with recognized leadership in General Management and particular expertise in business development, sales and marketing using strategic applications of technology. Until recently, he was Executive Vice President and Chief Information Officer of Gildan Activewear, a global apparel manufacturer listed on the NYSE and TSX. During his two-year tenure, Gildan Activewear grew from $773 million to $1.25 billion in annual sales. He also founded MTI Services in 2005 to provide management consulting services related to business strategy, technology and innovation.

Prior to this, he was the President & CEO of Accovia Inc., a leading international provider of travel packaging technology. He significantly improved Accovia product offering, image and financial results while managing the process for the sale of the company.

Previously with IBM, Mr. Guay spent the last six years of his IBM career with its Global Travel and Transportation Industry Unit; his worldwide responsibilities included management consulting, marketing, business development and travel distribution solutions. Mr. Guay headed the IBM team that developed a portfolio of new solutions. He assisted in the creation of innovative e-commerce strategies for two premier international airlines and led IBM’s efforts related to e-marketplaces in the travel industry. Throughout his IBM career, he had the opportunity to participate as a pioneer and forerunner of industry trends such as electronic distribution, outsourcing, system integration, rapid application development and business process reengineering.

A widely recognized and often quoted expert in travel-related e-commerce and technology, Mr. Guay participates as a keynote speaker at many travel conferences and has been quoted and published in numerous trade publications.

Mr. Guay also held seats on the Board of Directors of Accovia Inc. (2001-05), Open Travel Alliance (2003-05) and an innovative technology start-up called StormMaker Software (2002-05). He joined the Quebec Tourism Circle in 1998, was a founding member of the Technology Committee of the Canadian Tourism Commission and is a member of the Board of Directors of the Palais des congrès de Montréal. A member of the Young Presidents’ Organization, Mr. Guay is a graduate of Industrial Engineering from l’École Polytechnique de Montréal and a Professional Engineer since 1984.

Mr. Guay can be contacted at 877-796-3600 or cguay@iperceptions.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.