Mr. Gabrielsen

Rick Gabrielsen

President

Kupuna Hospitality, LLC

Passionate involvement and infinite horizons are what defines Rick Gabrielsen — be it as an industry leader admired by his peers for a reputation of peak performance, a trusted advisor and loyal business partner, or a compassionate community volunteer.

With 35 years experience in hospitality management for a variety of corporate, independent and bank owned hotels, he is one of the foremost experts in asset management and operations of boutique hotels and limited service properties.

Prior to forming Kupuna Hospitality, Mr. Gabrielsen held the position of Area Vice President for Hilton Worldwide, managing company-owned and or managed brands of Hampton Inn, Hilton Garden Inn, Homewood Suites and Embassy Suites hotels in the Mountain — West region and Mexico. He has opened 12 hotels and has transitioned 15 new hotels in the past ten years, and was responsible for a combined portfolio of 60 locations, with consistent recognition for team results in RevPAR, IBFC growth, Guest Service and Team Member Loyalty. Kupuna Hospitality’s vision is to provide guidance and strength for dynamic growth to hotel owners and dedicated individuals able to implement sound strategic plans that yield optimum profits at hotels we manage.

Mr. Gabrielsen is a C.H.O (Certified Hotel Owner) AAHOA Class of 2010-2011. He actively participates within various groups of sustainability and Green awareness and was recently awarded the EnergyStar certification for the Homewood Suites by Hilton, Oakland - Waterfront, a hotel within the portfolio of Kupuna.

Passionate about the community and making a difference for others, Mr. Gabrielsen actively participates in Meals on Wheels and the Boulder Rotary Club. He has held Board positions in each and has been recognized as a “Silent Hero” and “Humanitarian of the Year” for his contributions in the community.

Mr. Gabrielsen can be contacted at 303-376-6313 or rick@kupunahospitality.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.