Mr. Allender

Robert Allender

Founder

Energy Resources Management

Robert Allender is adviser to the hotel industry on energy management excellence, a role he been filling since 1992.

These over 20 years of advising boards, senior management, and aspiring hotel owners on the part that energy management excellence can play in their fortunes has resulted in Mr. Allender becoming one of Asiaís most well regarded energy management experts and sustainability thought-leaders.

His company, Energy Resources Management has developed proprietary tools which allow clients to extract maximum value from every dollar they spend on energy, and to move beyond thinking of energy as a cost to be minimized and instead treating it as a resource to be managed.

As a former hotelier (six years with Westin back in the days when it was Western International Hotels) and the first Australian to graduate from the Hotel School at Cornell) Mr. Allender has been able to tailor services that deliver exactly what a specific hotel needs by incorporating each hotelís unique technological, financial, operational, contractual, and managerial profile.

Leading his companyís drive into an expanding suite of services including sophisticated hotel-industry-specific energy management maturity assessments, energy management road-map creation, and tools to turn energy management excellence into a brand asset, Mr. Allenderís work has resulted in clients producing tens of millions of dollars of fresh profit and brand value.

Mr. Allender contributed a number of entries to the International Encyclopedia of Hospitality Management, edited by A Pizam and published by Elsevier, and later to the similarly arranged International Dictionary of Hospitality Management. He has also taught the Macquarie Graduate School of Management masters degree course on Hospitality Property and Facilities Management.

Please visit http://www.hotel-energy.com for more information.

Mr. Allender can be contacted at +852-2528-2285 or allender@hotel-energy.com

Coming Up In The April Online Hotel Business Review




Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining Ė all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. Itís leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. Itís the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.