Mr. Sanford

Kevin Sanford

Director of Sales & Marketing

Island Hotel Newport Beach

Kevin Sanford is the director of sales and marketing for Island Hotel Newport Beach, an AAA Five Diamond property set amidst five lush acres in the heart of Newport Center.

In his current position, he oversees all aspects of marketing and related activities for the 295-room hotel – which features a 4,000-square-foot spa; a 3,000-square-foot pool; two award-winning restaurants; a fitness center; two outdoor lighted tennis courts; and over 30,000 square feet of state-of-the-art meeting space.

Mr. Sanford's specific duties include strategic development and implementation of all branding programs, annual marketing plans and market research, as well as overseeing print collateral and electronic marketing materials and website development. In addition, he leads and directs conference services, as well as the group, transient and catering sales teams, focusing on marketing and positioning Island as a premier luxury business travel hotel.

Reaffirming its reputation as one of the region’s top luxury hotels for corporate travelers, Island recently completed an extensive renovation, which included the refurbishment of 20,000 square feet of meeting space, as well as significant upgrades to its meeting technology.

With more than 20 years of hospitality industry experience, Mr. Sanford’s specific expertise includes contracting, negotiations, problem-solving, team-building, customer loyalty/retention, and planning and executing strategies and tactics. Previously the national director of sales for the Long Beach Area Convention & Visitors Bureau, he also has extensive experience in the luxury hotel arena – with specific expertise in luxury group meetings and events -- and was with The St. Regis Resort, Monarch Beach in Dana Point, Calif. for six years, climbing the ranks from sales manager to director of sales. Prior to that, he was with Westin South Coast Plaza in Costa Mesa, Calif. for eight years, where he started as business transient sales manager and worked his way up to national sales manager.

Mr. Sanford can be contacted at 866-554-4620 or ksanford@theislandhotel.com

Coming Up In The September Online Hotel Business Review




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Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.