Ms. Phillips

Molly Phillips

Manager of Corporate Social Responsibility

Pan Pacific Hotel Seattle

Molly Phillips began her career in hospitality as Concierge for Four Seasons Hotel Philadelphia. She was a founding member of the “Green Team” for the hotel and achieved many successes in this area for the hotel; starting a hotel-wide recycling and composting program and working with Engineering Dept. on energy saving initiatives. In 2006, the hotel was awarded “Recycler of the Year” by the Greater Philadelphia Commercial Recycling Council.

Ms. Phillips moved to Seattle and began working for Kimpton Hotel Group in 2007. After completing a degree in Sustainable Business, she was named Manager of Sustainable Partnerships for all three Seattle Kimpton hotels. She created a pilot program to set companywide standards and metrics for monitoring the hotel’s environmental footprint and represented the company on panels, roundtable discussions and press interviews. The pilot program was then adopted company-wide to provide footprint analysis for guest rooms and meetings.

Ms. Phillips joined Pan Pacific Hotel Seattle in 2010 as Manager of Corporate Social Responsibility. She created and is evolving the PanEarth Program to explore and improve upon all aspects of their environmental and social sustainability.

Ms. Phillips was born and raised in Pittsburgh, PA and graduated with a B.A. in Communications / Media from Indiana University of Pennsylvania. In 2008, she graduated from Bainbridge Graduate Institute with a degree in Sustainable Business.

Ms. Phillips can be contacted at 206-323-3733 or molly.phillips@panpacific.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.