Mr. Wolfe

Frank I. Wolfe

CEO

Hospitality Financial & Technology Professionals

Frank I. Wolfe, CAE is CEO of Hospitality Financial and Technology Professionals (HFTP), which produces the largest hospitality technology conference in the world – HITEC (Hospitality Industry Technology Exposition and Conference).

Every other year at HITEC, HFTP reveals an updated version of GUESTROOM 20X, a hands-on exhibit that displays new and futuristic technologies for the hotel guestroom. Mr. Wolfe, along with an Advisory Council comprised of industry experts, search the globe looking for technologies that could improve the guest’s experience at a hotel. The 2010 version took lead with travelers’ increased use of personal electronic devices and the Internet as a central resource for entertainment and information. Some technologies featured include a cell phone application that unlocks the guestroom door with a unique audible signal, integrated environmental room controls via touch screens that include Internet access; a canopy bed with an all-in-one multi-media experience; a bathroom mirror that broadcasts the day’s weather, news and health data; and much more.

Mr. Wolfe joined HFTP in 1991 and has been at the helm since 1994. At that time, he was one of the youngest association CEOs in North America. In 2000, Mr. Wolfe was honored by Lodging Magazine by being included in the “75 Profiles in Leadership” edition, a who’s who of 75 individuals who have made major contributions to the hospitality industry. In 2002, Mr. Wolfe received the HFTP Paragon Award for his significant and lasting contributions to HFTP and the hospitality industry. In 2010 he was recognized as a "Technology Trailblazer" by Hotel Business Magazine. In June 2011, Mr. Wolfe was inducted into the International Hospitality Technology Hall of Fame for his leadership with various hospitality technology projects, as well as assisting in educating the industry, over the past 20 years.

Mr. Wolfe frequently speaks on hospitality finance, technology, social media, travel issues, and meetings industry topics to varied audiences and has presented in more than 20 countries. He has appeared on several television network interviews and programs including CNN, CBS, ABC, NBC, TVAsia, and Bloomberg TV. Mr. Wolfe is also a frequent author and has been published in publications throughout the world.

Mr. Wolfe currently serves on the Board of Directors of the American Hotel & Lodging Association, the Finance Committee of the Texas Society of Association Executives, and the Dean’s Advisory Board at the Conrad Hilton College at the University of Houston. He has been an instructor for the Academy of Assn. Management on topics including education, association law, finance and technology.

Mr. Wolfe can be contacted at 512-249-5333 or frank.wolfe@hftp.com

Coming Up In The July Online Hotel Business Review




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Feature Focus
Hotel Spa: Measuring the Results
As the Hotel Spa and Wellness Movement continues to flourish, spa operations are seeking new and innovative ways to expand their menu of services to attract even more people to their facilities, and to and measure the results of spa treatments. Whether it’s spa, fitness, wellness meet guest expectations. Among new developments, there seems to be a growing emphasis on science to define or beauty services, guests are becoming increasingly careful about what they ingest, inhale or put on their skin, and they are requesting scientific data on the treatments they receive. They are open to exploring the benefits of alternative therapies – like brain fitness exercises, electro-magnetic treatments, and chromotherapy – but only if they have been validated scientifically. Similarly, some spas are integrating select medical services and procedures into their operations, continuing the convergence of hotel spas with the medical world. Parents are also increasingly concerned about the health and well-being of their children and are willing to devote time and money to overcome their poor diets, constant stress, and hours spent hunched over computer, tablet and smartphone screens. Parents are investing in wellness-centric family vacations; yoga and massage for kids; mindfulness and meditation classes; and healthy, locally sourced, organic food. For hotel spas, this trend represents a significant area for future growth. Other trends include the proliferation of Wellness Festivals which celebrate health and well-being, and position hotel spas front and center. The July issue of the Hotel Business Review will report on these trends and developments and examine how hotel spas are integrating them into their operations.