Mr. Bleeker

Floor Bleeker

Vice President Business Solutions

Jumeirah Group

Floor Bleeker, a Dutch national, joined the Jumeirah Group in 2001 and currently holds the position of Vice President Business Solutions. In his role he is responsible for the company’s IT portfolio, business systems, software development, data warehousing, IT innovation, projects, IT investments, relationship management and digital strategy. He is a member of the Group’s Executive Team.

In support of Jumeirah’s rapidly growing portfolio of luxury hotels and hospitality businesses, a number of large IT programs including cloud enabled Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), property management, Enterprise Content Management (ECM) and Central Reservations Systems (PMS and CRS) have recently been implemented.

The Group has grown its revenue generated through Jumeirah.com and other digital channels exponentially over the last few years and technology continues to play a critical part in the company’s strategy going forward. Recent IT innovation announcements included a global roll out of public Telepresence rooms and a ground breaking mobile guest information and services platform.

The centralised IT function at Jumeirah Group employs over 100 specialists and won regional and international awards. The department adapted COBIT as its process framework and ITIL for its service delivery organisation.

Prior to joining the Jumeirah Group, Mr. Bleeker worked as Director of IT for the Emirates Academy of Hospitality Management in Dubai (UAE) and as an IT Manager for the Radisson SAS regional office in Brussels (Belgium). He worked in different IT positions in Europe, the United States and the Caribbean.

Mr. Bleeker holds a Masters degree in Business Administration (MBA) with a Marketing specialisation from the University of Colorado at Colorado Springs, and a Bachelors (BSc) degree in Hospitality Administration with a Finance specialisation from the Hotel School The Hague. He is currently serving on the Board of Hotel Technology Next Generation (HTNG), the world’s leading hospitality technology trade association and holds a number of advisory board positions for other non-profit organisations.

Mr. Bleeker is living in Dubai with his wife Anne and daughter Lauren.

Mr. Bleeker can be contacted at 971 4 348 5030 or floor.bleeker@jumeirah.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.