Mr. Steele

Bryan W. Steele

Managing Director

Jireh-Tek Limited

Bryan Steele is the founder and Managing Director of Jireh-Tek Limited, an IT consultancy established in February 2006 with a strong focus on the hospitality sector. He has 19 years of international IT and business experience gained in a number of sectors: FMCG, Speciality Chemicals, Internet and Hospitality.

Mr. Steele was the first European member of the Hotel Technology Next Generation Board (www.htng.org) and continues to work with the Board as an Executive Advisor. He is actively involved with HTNG’s Integration and Device Forum, focused on technology and service delivery to guests, where he has chaired a number of workgroups specifying standard industry solutions.

Mr. Steele is a member of the BAHA IT Committee (British Association of Hospitality Accountants) soon to be renamed HOSPA (Hospitality Professionals Association) better recognising the IT constituency within the organisation. He was a founding member of the Micros Fidelio Opera User Group, which he chaired from 2002 to 2006. He has spoken at a number of industry events including those organised by HTNG, HFTP, Hostec- EurHotec and Eye-for-Travel.

Consultancy engagements have included:

  • Requirements definition and system selection for the guest in room entertainment solution for an international hotelier.
  • Defining the operational and IT landscape for an hotel developer in Dubai. This included designing the operations model and above property delivery of IT to the hotels and administration offices.
  • E-Procurement process definition and systems selection for an international hotelier.
  • IT due diligence for a venture capital company considering a major acquisition.
  • A 5 year technology strategy whitepaper for an international hotelier.
  • Folio data project for a major credit card company.

Mr. Steele was the Director of IT and a member of the Senior Management Team from 2002 to 2006 at Thistle Hotels, a £300m company comprising 50 hotels and 10,500 rooms operating under the Thistle and Guoman brands. He had responsibility for all Information and Communication Technology.

Before joining Thistle Hotels, Mr. Steele was the European IT Director of CMGI Inc. which incubated a number of .com companies. Prior to that, he held a number of senior IT and engineering management roles within Unilever plc over a 19 year period.

Mr. Steele can be contacted at 44-7748-111-333 or Bryan.Steele@Jireh-Tek.co.uk

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.