Mr. Catlette

Bill Catlette

Co-Founder

Contented Cow Partners, LLC

Bill Catlette is an author, leadership trainer, speaker, and human resources consultant with 35 yearsí experience helping build highly successful organizations. He is co-author of Contented Cows Give Better Milk: The Plain Truth About Employee Relations and Your Bottom Line; Contented Cows MOOve Faster: How Good Leaders Get People to Put More OOMPH! into their Work; and the new book, Rebooting Leadership: Practical Lessons for Frontline Leaders (and their Bosses) in the New World.

Mr. Catlette earned a Bachelor of Business Administration degree from the University of Miami, in Coral Gables, Florida, and immediately embarked on a career that has included a variety of Human Resource management and executive roles in some well known and highly regarded service distribution firms. His corporate ports of call have included Genuine Parts Company, the Atlanta-based distribution arm of NAPA; Automatic Data Processing, where he served as the company's Corporate Manager of Employee Relations; and FedEx, beginning in the company's early years.

While there, as a Managing Director, he and his staff were responsible for developing many of the Human Resource programs which enabled that company to become recognized as one of the nation's 5 Best Managed Companies (Forbes Magazine), one of the 100 Best Companies in America to Work For, and, without question, one of the true "world class" service organizations.

Upon leaving FedEx in 1989, Mr. Catlette founded The Westar Group, a human resource consulting firm which concentrates primarily on the areas of Employee Relations, Teamwork, Leadership Development, and Business Strategy.

In 1996, Mr. Catlette and Richard Hadden formed Contented Cow Partners, LLC. Since then, the firm has served more than 300 organizations in numerous industries, by delivering customized keynote addresses, corporate leadership training, and employee engagement surveys.

Mr. Catlette has written articles for, or his work has been featured in, many publications, including numerous professional association journals, The Wall Street Journal, Business Week, Entrepreneur, Inc., and Workforce Management. He is a frequent contributor to Workforce Online. His firm's website is ContentedCows.com.

Mr. Catlette can be contacted at Bill@ContentedCows.com

Coming Up In The April Online Hotel Business Review




Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining Ė all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. Itís leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. Itís the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.