Mr. Gregerman

Alan S. Gregerman

President & Chief Innovation Officer

Venture Works, Inc.

Dr. Alan S. Gregerman is President and Chief Innovation Officer of VENTURE WORKS Inc., a consulting firm based in the Washington, D.C. area that helps leading companies and organizations to develop winning strategies and create successful new products, services, ventures, customer experiences, and ways of doing business. His customers are a wide range of Fortune 500 corporations, growing firms, start-ups and nonprofits including Discovery Communications, Marriott International, Johnson & Johnson, Verizon, Lockheed Martin, L-3, Raytheon, Omnicom, ICF International, the International Finance Corporation, Ritz-Carlton, CGI, Children’s National Medical Center, and the National Civil Rights Museum.

Mr. Gregerman is an internationally-respected expert on strategy, innovation, customer service, and unlocking the talent in people at all levels of organizations. In the past 20 years he has helped more than 300 teams and organizations to create important innovations—with a 90% success rate. He is also an award-winning teacher, author, and keynote speaker who has been called “one of the most original thinkers in business today” and “the Robin Williams of business consulting.” His first book, Lessons from the Sandbox, provided a powerful formula for business success based on the magic of childhood. His newest book, Surrounded by Geniuses—winner of the Axiom Award as one of the best leadership books of 2008—shows companies and organizations how to unlock compelling value by finding powerful insight in their own people and the world around them.

Before starting VENTURE WORKS Mr. Gregerman was Director of Entrepreneurial Services for a national consulting firm, Special Assistant for Operations at the U.S. Department of Commerce and the first Visiting Scholar in Entrepreneurship and Innovation at the Library of Congress. He has also worked as a mapmaker, subway mechanic, and hotel housekeeper.

Mr. Gregerman earned his B.A. in geography, magna cum laude, from Northwestern University, and his M.A. in economic geography and Ph.D. in urban and technological planning, with highest honors, from the University of Michigan in Ann Arbor. In his free time, he is founder and President of Passion for Learning, Inc., where he is involved in efforts to build innovative partnerships between the business community and low-income schools to make curriculum come alive for at-risk children. Mr. Gregerman is also an active member of Leadership Greater Washington, serves on the boards of the Primary Care Coalition and the Promise of Good Sports, and is math and writing tutor in the public schools.

Mr. Gregerman can be contacted at 301-585-1600 or innovate@venture-works.com

Coming Up In The September Online Hotel Business Review




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Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.