Mr. Gregerman

Alan S. Gregerman

President & Chief Innovation Officer

Venture Works, Inc.

Dr. Alan S. Gregerman is President and Chief Innovation Officer of VENTURE WORKS Inc., a consulting firm based in the Washington, D.C. area that helps leading companies and organizations to develop winning strategies and create successful new products, services, ventures, customer experiences, and ways of doing business. His customers are a wide range of Fortune 500 corporations, growing firms, start-ups and nonprofits including Discovery Communications, Marriott International, Johnson & Johnson, Verizon, Lockheed Martin, L-3, Raytheon, Omnicom, ICF International, the International Finance Corporation, Ritz-Carlton, CGI, Children’s National Medical Center, and the National Civil Rights Museum.

Mr. Gregerman is an internationally-respected expert on strategy, innovation, customer service, and unlocking the talent in people at all levels of organizations. In the past 20 years he has helped more than 300 teams and organizations to create important innovations—with a 90% success rate. He is also an award-winning teacher, author, and keynote speaker who has been called “one of the most original thinkers in business today” and “the Robin Williams of business consulting.” His first book, Lessons from the Sandbox, provided a powerful formula for business success based on the magic of childhood. His newest book, Surrounded by Geniuses—winner of the Axiom Award as one of the best leadership books of 2008—shows companies and organizations how to unlock compelling value by finding powerful insight in their own people and the world around them.

Before starting VENTURE WORKS Mr. Gregerman was Director of Entrepreneurial Services for a national consulting firm, Special Assistant for Operations at the U.S. Department of Commerce and the first Visiting Scholar in Entrepreneurship and Innovation at the Library of Congress. He has also worked as a mapmaker, subway mechanic, and hotel housekeeper.

Mr. Gregerman earned his B.A. in geography, magna cum laude, from Northwestern University, and his M.A. in economic geography and Ph.D. in urban and technological planning, with highest honors, from the University of Michigan in Ann Arbor. In his free time, he is founder and President of Passion for Learning, Inc., where he is involved in efforts to build innovative partnerships between the business community and low-income schools to make curriculum come alive for at-risk children. Mr. Gregerman is also an active member of Leadership Greater Washington, serves on the boards of the Primary Care Coalition and the Promise of Good Sports, and is math and writing tutor in the public schools.

Mr. Gregerman can be contacted at 301-585-1600 or innovate@venture-works.com

Coming Up In The July Online Hotel Business Review




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Feature Focus
Hotel Spa: Measuring the Results
As the Hotel Spa and Wellness Movement continues to flourish, spa operations are seeking new and innovative ways to expand their menu of services to attract even more people to their facilities, and to and measure the results of spa treatments. Whether it’s spa, fitness, wellness meet guest expectations. Among new developments, there seems to be a growing emphasis on science to define or beauty services, guests are becoming increasingly careful about what they ingest, inhale or put on their skin, and they are requesting scientific data on the treatments they receive. They are open to exploring the benefits of alternative therapies – like brain fitness exercises, electro-magnetic treatments, and chromotherapy – but only if they have been validated scientifically. Similarly, some spas are integrating select medical services and procedures into their operations, continuing the convergence of hotel spas with the medical world. Parents are also increasingly concerned about the health and well-being of their children and are willing to devote time and money to overcome their poor diets, constant stress, and hours spent hunched over computer, tablet and smartphone screens. Parents are investing in wellness-centric family vacations; yoga and massage for kids; mindfulness and meditation classes; and healthy, locally sourced, organic food. For hotel spas, this trend represents a significant area for future growth. Other trends include the proliferation of Wellness Festivals which celebrate health and well-being, and position hotel spas front and center. The July issue of the Hotel Business Review will report on these trends and developments and examine how hotel spas are integrating them into their operations.