Mr. Larkin

Enda Larkin

Founder

Dobiquity Inc.

Enda Larkin has over 30 years’ experience in hospitality and tourism, first in hotel management and since 1994 as an independent consultant and business mentor with HTC Consulting. Over the past fifteen years, he has led numerous consulting projects for public and private sector clients throughout Europe and the Middle East. Interventions have varied in scope from a strategic review of the Guesthouse Sector in Ireland to supporting the establishment of a National Hotel Training Institute in Sana’a Yemen. His particular areas of expertise include: supporting strategic planning and business development in hospitality SMEs, mentoring enterprises towards attaining business excellence (EFQM), guiding process management activities to deliver operational efficiencies, leadership coaching and development, designing and delivering management development programs, implementing best practice HR policies and procedures, and conducting product and service quality assessments

Mr. Larkin holds an MBA from ESCP Paris, a BSc in Management from Trinity College Dublin and a Higher Diploma in Hotel Management from the Dublin College of Catering. He is also a prolific author with the following titles in print: Ready to Lead? (Pearson/Prentice Hall 2007), How to Run a Great Hotel (How to Books 2009), Quick Win Leadership (Oak Tree Press 2010), Short Stories and Tall Tales for Managers (Oak Tree Press 2011) and The Essential Manager (CAI, 2013).

In 2015 Mr. Larkin established Dobiquity, a revolutionary software service that is changing the way the global hospitality industry works. Via a user-friendly management portal, Dobiquity offers access to a growing portfolio of customisable apps that enable hospitality SMEs to save time and money, work smarter and make better decisions. Dobiquity provides an easy, affordable and secure way for hospitality managers to improve business performance by digitising important operational tasks.

Mr. Larkin was born in Dublin, Ireland and currently lives in Geneva Switzerland.

Please visit http://www.dobiquity.com for more information.

Mr. Larkin can be contacted at 353-0-87-242-7917 or endalarkin@dobiquity.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.