Mr. Tadmor

Motti Tadmor

Technology Business Analyst

MICROS Systems, Inc.

Motti Tadmor is the Technology Business Analyst in charge of central systems development for the MICROS OPERA Suite of products.

Mr. Tadmor has many years of hotel industry experience having worked for Melia Chen Hotel in Jerusalem, before joining MICROS Systems, Inc. Since joining MICROS in 1998, Mr. Tadmor has gained knowledge across many hotel business products, including property management systems, call centers, loyalty program modules, interfaces, POS, and more.

Recently, Mr. Tadmor assumed leadership for the development of the OPERA Revenue Management System. In this new role, Mr. Tadmor is focused on simplifying and stabilizing the world of revenue management, along with other improvements to the MICROS OPERA suite of products.

Mr. Tadmor received his Bachelor of Science degree in Hospitality Management from the Business School at Nova Southeastern University, in Fort Lauderdale, Florida.

Mr. Tadmor can be contacted at MTadmor@micros.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.