Mr. McCartan

Michael McCartan

Chief Executive Officer

eRevMax International

Michael McCartan is the Chief Executive Officer (CEO) for eRevMax International, renowned for its RateTiger product portfolio providing channel management, rate shopping, guest review management, connectivity and IT integration service technologies to the hospitality and travel industry focusing on distribution and reservation delivery processing. He has over 14 years experience in Product Management, Business Development, Technical Pre-Sales and Project Management disciplines within the hospitality technology industry.

Mr. McCartan joined eRevMax as COO in September 2010 and was promoted to CEO in March 2012. In his role as CEO he is responsible for company growth and directing strategic developments across all departments, while forging strong partnerships to develop seamless direct connectivity for the business and build channel management technologies for the next generation of CRS and PMS as well as large hotel groupsí existing legacy systems.

Mr. McCartan has previously worked at Pegasus Solutions where he was VP Product Management developing distribution services for UltraDirect, UltraSwitch and ODD forming strong relationships with partners to help hotel end-users leverage the power of connectivity for their properties.

A highly motivated executive with humility as his hallmark, Mr. McCartan believes in leading by example. Under his dynamic leadership, eRevMax continues to move from strength to strength.

A native South African, Mr. McCartan is based in the eRevMax HQ in London and travels to the other eRevMax offices (Orlando, Kolkata, Bengaluru and Singapore) when business demands.

Mr. McCartan can be contacted at + 44 (0) 20 7265 1588 or

Coming Up In The April Online Hotel Business Review

Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining Ė all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. Itís leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. Itís the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.