Mr. McCartan

Michael McCartan

Managing Director Europe, the Middle East, and Africa

Duetto

Michael McCartan has been Managing Director for Europe, the Middle East and Africa at Duetto since December, 2014 where he spearheads the rollout of Duetto's services and development of customer success teams throughout the region.

Mr. McCartan served as the Chief Executive Officer of eRevMax from March 2012 and as their Chief Operating Officer from December, 2010 to March 2012. He joined the eRevMax team to oversee the daily operations of the Rate Tiger and Connect brands. Prior to this he served as Vice President of Product Management at Pegasus Solutions.

A specialist in software product management, business development, technical pre/post-sales and overall project management, Mr. McCartan has over 15 years experience in the hospitality industry. He is a frequent speaker and panelist at major travel industry events across EMEA.

Mr McCartan has an engineering degree from the University of Cape Town and a business degree from the Open University. He lives in London with his wife and two daughters.

Mr. McCartan can be contacted at +44 7557968806 or michael.mccartan@duettoresearch.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.