Mr. Metivier

Pascal Metivier

Founder & Chief Executive Officer

OpenWays

Pascal Metivier is widely recognized within the global hospitality industry and the security industry as a specialist in hotel security, responsible for several of the security technology patents now in existence.

In 2009 he launched OpenWays as the hospitality industry's first global provider of mobile-based access-management solutions. With 17-plus years of electronic-lock/door hardware and access management expertise, Mr. Metivier developed a way for consumers worldwide to use any of the 5.5 billion cell phones on the market today (any network and any OS standards) as a mobile room key.

Prior to founding OpenWays, Mr. Metivier served as President of ASSA ABLOY Hospitality EMEA and Latin America, parent company of VingCard, Elsafe, TimeLox, Uniquey and SafePlace companies. In addition to his leadership role he also led a major NFC mobile phone initiative that earned the title: “The Best NFC Service of the Year 2008” by The NFC Forum.

Before joining ASSA ABLOY, Mr. Metivier served as Global Vice President, Sales & Marketing for Onity Inc. (formerly TESA Entry Systems), a global provider of electronic locking systems and energy management systems. He was largely responsible for leading the company's sales growth and re-branding initiative.

He also made key contributions in leadership positions with CISA Security Products, CISATRON LTD, CISA Spa and SECURIDEV/FONTAINE. Mr. Metivier resides in Paris, France, with his wife and three daughters.

Mr. Metivier can be contacted at ++ 33 6 85 622 306 or pmetivier@openways.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.