Ms. Horwell

Vanessa Horwell

Founder & Chief Visibility Officer

ThinkInk & TravelInk'd

Vanessa Horwell is the founder and Chief Visibility Officer of ThinkInk & TravelInk’d, a public relations and visibility firm that shuns press releases in favor of storytelling. She has spent the past 18 years working with companies in the US, UK and Europe, developing successful campaigns and strategies for their brands. She founded ThinkInk in 2004, after being fed up with PR agencies that offered mediocre results for big fees.

Today, Ms. Horwell is a senior level strategist who works with companies in North America, EMEA and Asia-Pac in developing winning media campaigns, building relationships with influencers, and improving visibility through a unique style of public relations. She also has an entrepreneurial spirit that comes from having raised capital for start-ups, and having grown her own businesses.

Ms. Horwell is also recognized in the field of mobile marketing through her ongoing column in the mobile industry resource, Mobile Marketer, the Director of PR for the Heartland Mobile Council (HMC) in North America, and being named to the Mobile Women to Watch 2010 for her contributions to mobile advertising, marketing and media in 2010.

Whether she works in mobile, travel or technology, Ms. Horwell’s purpose is to help build reputations and relationships for the company’s clients – with media, potential customers and partners; to tell her clients’ stories to the world, and to make them visible where it counts most. She uses her almost two decades of industry insight to create PR campaigns with a purpose, creating awareness, instilling beliefs, changing behaviors and motivating actions that translate into support for ThinkInk’s clients.

Ms. Horwell can be contacted at 305-749-5342 or vanessa@thinkinkpr.com

Coming Up In The July Online Hotel Business Review




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Feature Focus
Hotel Spa: Measuring the Results
As the Hotel Spa and Wellness Movement continues to flourish, spa operations are seeking new and innovative ways to expand their menu of services to attract even more people to their facilities, and to and measure the results of spa treatments. Whether it’s spa, fitness, wellness meet guest expectations. Among new developments, there seems to be a growing emphasis on science to define or beauty services, guests are becoming increasingly careful about what they ingest, inhale or put on their skin, and they are requesting scientific data on the treatments they receive. They are open to exploring the benefits of alternative therapies – like brain fitness exercises, electro-magnetic treatments, and chromotherapy – but only if they have been validated scientifically. Similarly, some spas are integrating select medical services and procedures into their operations, continuing the convergence of hotel spas with the medical world. Parents are also increasingly concerned about the health and well-being of their children and are willing to devote time and money to overcome their poor diets, constant stress, and hours spent hunched over computer, tablet and smartphone screens. Parents are investing in wellness-centric family vacations; yoga and massage for kids; mindfulness and meditation classes; and healthy, locally sourced, organic food. For hotel spas, this trend represents a significant area for future growth. Other trends include the proliferation of Wellness Festivals which celebrate health and well-being, and position hotel spas front and center. The July issue of the Hotel Business Review will report on these trends and developments and examine how hotel spas are integrating them into their operations.