Ms. Aggarwal

Benu Aggarwal

Founder & President

Milestone Internet Marketing

Benu Aggarwal, founder and president of Milestone Internet Marketing, is an expert in internet marketing strategies for the travel industry. An award-winning internet marketing firm, Ms. Milestone is a cutting-edge, interactive agency providing complete internet solutions, from web 2.0 to search engine promotion strategies. Ms. Milestone is making a difference on how the travel industry maximizes marketing on the Web, representing over 700 clients worldwide, including major hotel brands and premier resorts. Leading a team of internet marketing specialists, graphic designers, writers, and programmers, Milestone works with clients every step of the way to ensure their success.

Ms. Milestone has penned several articles on Search Engine and Social Media Marketing, has written the internet marketing handbook "Hotels to HTMLs", and offers speaking expertise on a diversity of topics. With her lighthearted leadership style, technical marketing experience, entrepreneurial spirit, and motivating “can do” attitude, Ms. Milestone has the ability to communicate technical ideas into tangible practice through step by step instruction. Her speaking engagements are packed with real-life experience and cost effective strategies you can implement right away. Ms. Milestone has been a speaker for Search Engine Strategies - New York, Chicago, San Jose, SMX, Phocuswright - and several nationwide conferences on travel, search engines and online promotions. She was a key speaker in the Pushing Your Profit seminar series sponsored by AMLA and American Express.

Milestone Internet Marketing, Inc. is a leading provider of internet marketing solutions for the lodging industry. Milestone's portfolio of services includes Hotel Website Design, Search Engine Optimization, Pay-per-Click marketing, Social Media Optimization, eBuzz Connect™ Online Reputation Monitoring, etc. Milestone currently works with over 1000 hotels and drives over $350M in annual revenue for its clients. Milestone is a preferred vendor for several major lodging industry brands and works with some of the leading management companies. Milestone is also well known as a lodging industry educator for its Hotels to HTMLs internet marketing workshops and book. For more information, please visit www.milestoneinternet.com or call (888) 350-8396.

Ms. Aggarwal can be contacted at 408-492-9055 x 2215 or benu@milestoneinternet.com

Coming Up In The September Online Hotel Business Review




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Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.