Mr. Shiekh

Zia Shiekh

CEO

Svenska Hotels

Zia Shiekh has a very successful track record of building a $100 million multi-national business from scratch and growing it to an operation of over 2,000 employees with 40% profit margins. Born and brought up in Stockholm, Sweden, Mr. Shiekh has studied, worked, built businesses and supported customers across North America, Europe and Asia-Pacific.

With background in investment banking working with Morgan Stanley, Mr. Shiekh led and established an international call centre and business process outsourcing (BPO) company, Infowavz International, in April 2000 with financing from India’s largest venture capital fund, ICICI Ventures. In 4 years, he helped build Infowavz into one of India’s leading BPOs with blue-chip clients, including Microsoft, Louis Vuitton, Nordic Track, AT&T, HP, IBM, Dell, Daimler Benz and BT, amongst others.

In April 2004, Mr. Shiekh successfully provided an exit to ICICI through a strategic sale to Stream, a global BPO company headquartered in Dallas, Texas, USA, backed by Miami-based private equity firm, HIG Capital, with over $2 billion in assets under management. Over the next five years, Mr. Shiekh turned around the loss-making Indian operations of Stream into a highly profitable organization of over 2,000 people spread across multiple locations in India, Malaysia, Philippines, Taiwan and Japan.

In July 2008, Mr. Shiekh helped take Stream public with listing on the American Stock Exchange after which he sold his shareholding and exited Stream in April 2009 to focus on establishing a premier, high-end 5-star boutique hotel chain – Svenska Hotels.

Mr. Shiekh has a Masters degree in Finance and an MBA from the London Business School and the University of Chicago’s Booth School of Business. He has also done executive programs in hospitality at the Cornell Hotel School, Cornell University, Ithaca, New York, USA.

Svenska Design Hotels are a collection of modern boutique 5-star hotels in India based on Swedish design philosophy and contemporary European styling with clean lines and minimalist interiors. Svenska offers trend-setting concepts and chic design elements combined with signature service and personalized hospitality, creating truly memorable experiences for its discerning guests. Svenska is a lifestyle product, with hotels located in prime city centre areas or business districts, catering to every need of sophisticated luxury travellers, whether on business or pleasure. All Svenska Hotels have smart international staff handpicked from locations around the globe, who are then carefully trained in Asian hospitality to provide guests with a refined and tailored experience that is beyond 5-star.

Beyond its first two hotels in India in Mumbai and Bangalore, Svenska has aggressive expansion plans across multiple Indian states, including New Delhi, West Bengal, Rajasthan, Andhra Pradesh, Kerala, Chhattisgarh and Uttarkhand, with a 10-year vision for Year 2020 with 20 new hotels being launched across India and overseas.

Mr. Shiekh can be contacted at +91-22-44310000 or zshiekh@svenskahotels.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.