Mr. Butler

Jim Butler

Chairman

JMBM’s Global Hospitality Group

Jim Butler is the Chairman of JMBM’s Global Hospitality Group® and Chinese Investment Group™, the author of the Hotel Law Blog on HotelLawyer.com, and the Founder of Meet the Money® -- National Hotel Finance & Investment Conference.

Mr. Butler and his team of hotel lawyers represent hotel owners, developers and investors. The group has helped their clients find business and legal solutions for more than $68 billion of hotel transactions, involving more than 1,500 properties around the globe, providing the most extensive virtual database in the world of transactional market terms.

Mr. Butler devotes 100% of his law practice to hospitality and is recognized as one of the top hotel lawyers in the world. He and his team provide business and legal advice on virtually every kind of hospitality transaction or issue, including: ADA compliance & defense, construction, development, equity & joint ventures, financing, foreign investment, franchise & licensing, hotel-specific contracts, labor & employment including union issues, land use & environmental, leasing, litigation, management agreements, purchase & sale, tax, trademark & copyright, vacation ownership, condo hotels and workouts, bankruptcies and receiverships.

Mr. Butler and the hotel lawyers with JMBM's Global Hospitality Group® are aggressive, passionate advocates for owners, developers and investors. Because they do not represent any of the traditional hotel brands or branded management companies, they are conflict-free in helping their clients to level the playing field. More than "just" great hotel lawyers, JMBM's Global Hospitality Group are deal makers. They can help find the right operator or capital provider. They help clients identify key business goals, assemble the right team, strategize the approach to optimize value and then get the deal done.

Mr. Butler is frequently quoted as an expert on hotel issues by publications such as The New York Times, The Wall Street Journal, Los Angeles Times, Forbes, BusinessWeek, Thomson Reuters and Bloomberg News. You can get his perspective on the Hotel Law Blog; his books are available on HotelLawyer.com.

Mr. Butler can be contacted at 310-201-3526 or jbutler@jmbm.com

Coming Up In The June Online Hotel Business Review




{300x250.media}
Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.