Ms. Streeter

Pam Streeter

Vice President Distribution and Marketing

Interstate Hotels & Resorts

Pam Streeter is the vice president distribution & marketing for Interstate Hotels & Resorts. Her responsibilities include using e-commerce to develop new revenue opportunities for direct to hotel business; managing relationships with third-party Web companies; and overseeing Interstate's usage of the GDS, marketing, and rate programs as well all internet and email marketing strategies. In 1999, she was promoted to vice president of electronic distribution and in 2001 took on more responsibilities for marketing. In 2006, Streeter was named one of the Top 25 Extraordinary Minds in Hospitality & Travel Sales & Marketing. She currently serves as President of the HSMAI DC Chapter and holds board of director's position for the HSMAI Foundation, HSMAI Americas Board and the Hotel Electronic Distribution Network Association (HEDNA). She is on the Technology Committee for Historic Hotels of America and has served as an Advisory Board Member for VFM, a Toronto based corporation and chair of the Hotel Electronic Distribution Network Association's (HEDNA) distribution action committee, previously served as co-chair of the education committee for HEDNA, has contributed to industry publications and a graduate of the University of North Texas.

Ms. Streeter can be contacted at 703-387-3360 or Pam.streeter@ihrco.com

Coming Up In The April Online Hotel Business Review




Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining Ė all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. Itís leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. Itís the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.