Ms. Ross

Lisa Ross

President & Co-Founder

rbb Communications

Lisa Ross is the President and Co-Founder of RBB Communications. Miss Ross was among three Vice-Chairs newly appointed to the PROI Global Management Board as representatives of the 70 plus agency members of the Americas, APAC and EMEA Regions.

Ms. Ross has a career that spans 25 years supporting the development of breakout brands. She leads rbbís Travel & Leisure and Digital Marketing Practices and is responsible for expanding the firmís national and international client roster. Through the years, Ms. Ross has provided strategic marketing counsel to numerous hospitality, consumer and health-related companies including the American Council on Exercise, AMResorts, Cleveland Clinic, Hilton, Virgin Voyages and Zumba Fitness, among others.

Earlier this year, she was named among the Top 25 Minds in Hospitality Sales & Marketing and has been recognized in Whoís Who in Communications; Enterprising Womenís Top 100 Female Executives and the Business Journalís Most Influential Business Women. She is a member of the Womenís President Organization, and serves on The Strategic Forumís board, HSMAIís Marketing Advisory and Adrian Awards Committees. A former New Yorker, Ms. Ross is a graduate of New York University and currently resides in Aventura, Florida.

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Ms. Ross can be contacted at 305-448-7457 or

Coming Up In The December Online Hotel Business Review

Feature Focus
Hotel Law: Issues & Events
There is not a single area of a hotelís operation that isnít touched by some aspect of the law. Hotels and management companies employ an army of lawyers to advise and, if necessary, litigate issues which arise in the course of conducting their business. These lawyers typically specialize in specific areas of the law Ė real estate, construction, development, leasing, liability, franchising, food & beverage, human resources, environmental, insurance, taxes and more. In addition, issues and events can occur within the industry that have a major impact on the whole, and can spur further legal activity. One event which is certain to cause repercussions is Marriott Internationalís acquisition of Starwood Hotels and Resorts Worldwide. This newly combined company is now the largest hotel company in the world, encompassing 30 hotel brands, 5,500 hotels under management, and 1.1 million hotel rooms worldwide. In the hospitality industry, scale is particularly important Ė the most profitable companies are those with the most rooms in the most locations. As a result, this mega- transaction is likely to provoke an increase in Mergers & Acquisitions industry-wide. Many experts believe other larger hotel companies will now join forces with smaller operators to avoid being outpaced in the market. Companies that had not previously considered consolidation are now more likely to do so. Another legal issue facing the industry is the regulation of alternative lodging companies such as Airbnb and other firms that offer private, short-term rentals. Cities like San Francisco, Los Angeles and Santa Monica are at the forefront of efforts to legalize and control short-term rentals. However, those cities are finding itís much easier to adopt regulations on short-term rentals than it is to actually enforce them. The December issue of Hotel Business Review will examine these and other critical issues pertaining to hotel law and how some companies are adapting to them.