Mr. Marr

David C. Marr

Senior Vice President & Global Head

Hilton Full Service Brands

David C. Mr. Marr is senior vice president and global head for Hilton’s full service brands category. In this role, Mr. Marr oversees the company’s flagship brand, Hilton Hotels & Resorts, as well as DoubleTree by Hilton, Curio Collection by Hilton and the recently launched Tapestry Collection by Hilton.

Mr. Marr has extensive experience and a proven track record of success in strategy development, positioning, marketing, communications and owner relations in the hospitality industry. Prior to his current role, Mr. Marr spent 16 years at Starwood. He most recently served as a senior vice president and global brand leader, spearheading revitalization efforts for the company’s largest brand, Sheraton Hotels & Resorts and creating and growing Tribute Portfolio. Before joining Starwood, Mr. Marr spent more than a decade with Marriott International, where he held several leadership roles spanning sales, marketing and revenue management across the New York City portfolio.

Coming full circle, Mr. Marr returned to Hilton in June 2017. He spent the first five years of his career with the company, serving in a variety of positions in markets including Washington, D.C., Boston and New York City at the iconic Waldorf Astoria New York.

Mr. Marr received his Bachelor’s Degree in business, management, marketing and related support services from University of New Hampshire’s Whittemore School of Business and Economics. He is based at Hilton’s global headquarters in McLean, Va.

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Mr. Marr can be contacted at 703-883-6587 or

Coming Up In The November Online Hotel Business Review

Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.