Ms. Martin Yack

Deirdre Martin Yack

Director of Sales & Marketing

Hotel 50 Bowery

Deirdre Martin Yack, director of sales and marketing for Manhattan’s Hotel 50 Bowery, draws on more than two decades of experience in upscale New York City hotels to launch the city’s first Joie de Vivre property. Ms. Yack and her team coordinate direct sales and marketing efforts to position the boutique luxury hotel as an adventurous Chinatown destination honoring its historical location. She also develops programs that connect to the city’s culture, including an on-site exhibit curated by the Museum of Chinese in America.

Throughout her career, Ms. Yack’s commitment to the individual experience remains essential to her success, in both leading a team and pleasing hotel guests. “I take great pride in mentoring those on my team, and watching them grow in the industry,” she says. Though she typically focuses on big-picture concepts, Ms. Yack’s overarching goal is an exceptional guest experience. “While it’s easy to get wrapped up in the numbers, I always remember that there’s a guest involved, and their comfort and satisfaction is our priority,” she says.

A lifelong New Yorker, Ms. Yack grew up on Long Island and attended Johnson and Wales University. While her experience working in a local restaurant as a teenager inspired her education, Ms. Yack focused on the hotel industry and kicked off her career with a position as reservation sales coordinator for Le Parker Meridien. Within a year, she earned a promotion to sales manager, and spent the next five years developing feeder markets for the AAA Four Diamond property. During this time, Ms. Yack also committed three years to the United States Air Force Reserves as a senior airman, undergoing basic training and committing one weekend a month to the organization. The experience solidified Ms. Yack’s value of respect, teamwork, and an effective chain of command, tenets that continue to guide her as a hospitality professional.

Please visit http://www.jdvhotels.com for more information.

Ms. Martin Yack can be contacted at 212-508-8000 or 50bowerysales@jdvhotels.com

Coming Up In The December Online Hotel Business Review




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Feature Focus
Hotel Law: Issues & Events
There is not a single area of a hotel’s operation that isn’t touched by some aspect of the law. Hotels and management companies employ an army of lawyers to advise and, if necessary, litigate issues which arise in the course of conducting their business. These lawyers typically specialize in specific areas of the law – real estate, construction, development, leasing, liability, franchising, food & beverage, human resources, environmental, insurance, taxes and more. In addition, issues and events can occur within the industry that have a major impact on the whole, and can spur further legal activity. One event which is certain to cause repercussions is Marriott International’s acquisition of Starwood Hotels and Resorts Worldwide. This newly combined company is now the largest hotel company in the world, encompassing 30 hotel brands, 5,500 hotels under management, and 1.1 million hotel rooms worldwide. In the hospitality industry, scale is particularly important – the most profitable companies are those with the most rooms in the most locations. As a result, this mega- transaction is likely to provoke an increase in Mergers & Acquisitions industry-wide. Many experts believe other larger hotel companies will now join forces with smaller operators to avoid being outpaced in the market. Companies that had not previously considered consolidation are now more likely to do so. Another legal issue facing the industry is the regulation of alternative lodging companies such as Airbnb and other firms that offer private, short-term rentals. Cities like San Francisco, Los Angeles and Santa Monica are at the forefront of efforts to legalize and control short-term rentals. However, those cities are finding it’s much easier to adopt regulations on short-term rentals than it is to actually enforce them. The December issue of Hotel Business Review will examine these and other critical issues pertaining to hotel law and how some companies are adapting to them.