Mr. Gallagher

Bram Gallagher

Economist

CBRE Hotels' Americas Research

Bram Gallagher is an Economist for CBRE Hotels’ Americas Research, the Americas research arm of the world’s largest commercial real estate firm. He maintains performance forecasting models for 60 major U.S. hotel markets, performs consulting work for a destination marketing organization, creates tools for hotel developers, and examines the effects natural disasters have on hotel occupancy. His background in statistical modeling and understanding of how markets operate have allowed him to reveal powerful, new insight into the future of the lodging industry.

After earning his PhD in Economics with a focus in Econometrics from the University of Georgia in 2011, Mr. Gallagher worked as a professor at Middle Tennessee State University and Berry College. Taking his expertise in microeconomic and econometric theory with him, he left the academy for a research position in the lodging industry in 2015 to better learn how economics is practiced. His research interests are in analyzing hotel performance data combined with local and national economic data to produce actionable intelligence for the hotel manager, investor and developer. He believes that reducing and characterizing uncertainty around future outcomes spurs present decisions.

Mr. Gallagher has presented his findings on occupancy taxes to AAHOA, a paper on natural occupancy and rental adjustment at the conference of the American Real Estate Society, and thoughts on novel forecasting methods to his colleagues. He has had his research published in several CBRE reports, as well as in Hotel News Now. He has also published a generalization of the Arrow-Lind Theorem in the Journal of Natural Resources Policy Research.

Please visit http://www.cbre.com for more information.

Mr. Gallagher can be contacted at 404-812-5189 or bram.gallagher@cbre.com

Coming Up In The October Online Hotel Business Review




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Feature Focus
Revenue Management: Technology and Big Data
Like most businesses, hotels are relying on technology and data to drive almost every area of their operations, but perhaps this is especially true for hotel Revenue Managers. There has been an explosion of technology tools which generate a mountain of data – all in an effort to generate profitable pricing strategies. It falls to Revenue Managers to determine which tools best support their operations and then to integrate them efficiently into their existing systems. Customer Relationship Management, Enterprise Resource Planning, and Online Reputation Management software are basic tools; others include channel managers, benchmark reports, rate shopping tools and review systems, to name a few. The benefits of technology tools which automate large segments of a Revenue Manager’s business are enormous. Freed from the time-consuming process of manual data entry, and having more accurate data available, allows Revenue Managers to focus on analysis, strategies and longer-term decision-making. Still, for most hotels, the amount of data that these tools generate can be overwhelming and so another challenge is to figure out how to effectively utilize it. Not surprisingly, there are some new tech tools that can help to do exactly that. There are cloud-based analytics tools that provide a comprehensive overview of hotel data on powerful, intuitive dashboards. The goal is to generate a clear picture, at any moment in time, of where your hotel is at in terms of the essentials – from benchmarking to pricing to performance – bringing all the disparate streams of data into one collated dashboard. Another goal is to eliminate any data discrepancies between finance systems, PMS, CRM and forecasting systems. The October issue of the Hotel Business Review will address all these important developments and document how some leading hotels are executing their revenue management strategies.