Ms. Ellis

Maricha Ellis

VP of Marketing & Sales Operations

Stericycle Environmental Solutions

Maricha Ellis is the Vice President of Marketing and Sales Operations of Stericycle Environmental Solutions, a leading provider of environmental and regulated waste management solutions. In this role, Ms. Ellis directs the development of Stericycle Environmental Solutions product/service strategies, tactics and revenue. She provides leadership, direction and management of marketing personnel, including new business development and product management, vertical marketing, digital strategy, brand and marketing communications, public relations and events.

Her responsibilities also include developing and implementing strategic marketing plans, marketing metrics and data analysis to support and drive the business. Additionally, she monitors the market and regulatory environment to identify trends, shifts and opportunities; directs internal communication to incite growth activities and directs external communication through various channels/mediums to gain positive awareness impact.

Ms. Ellis brings over 15 years of global strategy, product management and marketing experience. She leverages a broad technical, commercial and business background. Prior to joining Stericycle, Ms. Ellis consulted and held leadership positions as Director of Americas Marketing for Honeywell, Director of Market and Channel Programs and Business Manager for Belden and Product Management and Sales Roles for Rexnord Industries.

Ms. Ellis has had significant experience in product management including driving new product commercialization processes and comprehensive voice of customer programs. Her background also includes improvements in sales forecasting and operations, strategy planning and deployment, branding, and P&L management. During her career, she has served in various roles, such as Manufacturing Engineer, Product Design Engineer, Account Manager, Product Manager, Director of Marketing, and Americas Marketing Director.

Stericycle Environmental Solutions delivers a comprehensive portfolio of environmentally responsible, flexible and cost-effective offerings to help hospitality customers with any hazardous waste management needs. Stericycle Environmental Solutions combines its proven experience with customized solutions to meet the unique needs of each hotel property.

Please visit http://www.stericycleenvironmental.com/ for more information.

Ms. Ellis can be contacted at 844-836-0848 or mellis@stericycleenvironmental.com

Coming Up In The December Online Hotel Business Review




{300x250.media}
Feature Focus
Hotel Law: Issues & Events
There is not a single area of a hotelís operation that isnít touched by some aspect of the law. Hotels and management companies employ an army of lawyers to advise and, if necessary, litigate issues which arise in the course of conducting their business. These lawyers typically specialize in specific areas of the law Ė real estate, construction, development, leasing, liability, franchising, food & beverage, human resources, environmental, insurance, taxes and more. In addition, issues and events can occur within the industry that have a major impact on the whole, and can spur further legal activity. One event which is certain to cause repercussions is Marriott Internationalís acquisition of Starwood Hotels and Resorts Worldwide. This newly combined company is now the largest hotel company in the world, encompassing 30 hotel brands, 5,500 hotels under management, and 1.1 million hotel rooms worldwide. In the hospitality industry, scale is particularly important Ė the most profitable companies are those with the most rooms in the most locations. As a result, this mega- transaction is likely to provoke an increase in Mergers & Acquisitions industry-wide. Many experts believe other larger hotel companies will now join forces with smaller operators to avoid being outpaced in the market. Companies that had not previously considered consolidation are now more likely to do so. Another legal issue facing the industry is the regulation of alternative lodging companies such as Airbnb and other firms that offer private, short-term rentals. Cities like San Francisco, Los Angeles and Santa Monica are at the forefront of efforts to legalize and control short-term rentals. However, those cities are finding itís much easier to adopt regulations on short-term rentals than it is to actually enforce them. The December issue of Hotel Business Review will examine these and other critical issues pertaining to hotel law and how some companies are adapting to them.